from the information about chobani in the case and at the start of the chapter, (a) who did hamdi ulukaya identify as the target market for his first cups of greek yogurt and (b) what was his initial "4ps" marketing strategy?
a. Target market for Chobani Greek Yogurt. Hamdi Ulukaya saw his Chobani Greek Yogurt as appealing to all American consumers—the mass market—when he first introduced his Greek Yogurt in the United States. That is exactly the reason that he wanted distribution in the dairy cases of major U.S. grocery and supermarket chains, and not in their niche sections or in health food or specialty stores.
Now, with the introduction of its Champions line of Greek Yogurts, Chobani is reaching the kids' market segment. With its 2013 introduction of Chobani Bite in a smaller 3.5-ounce cup, Chobani is trying to reach a "snack" market segment. And with Chobani Flip, it is trying to reach an experimenting, gourmet market segment who add "mix-ins" to regular Chobani Greek Yogurt.
b. Chobani's initial 4Ps marketing strategy. Consists of the following marketing actions:
· Product strategy. Offer a Greek Yogurt for a mass market that is healthier than competing U.S. yogurts and does not have artificial ingredients and preservatives.
· Price strategy. Priced affordably at $1.29 for a single-serve cup that is accessible to all.
What is Marketing strategy?
A marketing strategy is a long-term plan for attaining a business' objectives through an understanding of client needs and the development of a distinct and long-lasting competitive advantage. It includes everything, from choosing which channels to utilize to contact your customers to figuring out who they are.
To learn more about marketing strategy from the given link:
brainly.com/question/25640993
Answer: structural unemployment
Because the new firm no longer had need of her services, Paulina’s job was eliminated this kind of unemployment is called structural unemployment. This kind of unemployment is involuntary. This means that the person is willing and able to work but cannot find a job and such is the case with Paulina as well. Since her services were filled by someone else, this will be classified under structural unemployment
.
Answer:
D. Cathy should specialize in pies, and Lewis should specialize in cakes
Explanation:
For determining which statement is correct first we need to find out the
Cathy Opportunity cost for making a pie is
= 1 ÷ 1.5
= 0.66 cake
Now for making a cake is
= 1.5 ÷ 1
= 1.5 pies
Lewis opportunity cost for making a pie is
= 1.5 ÷ 2
= 0.75 cake
And for making a cake is
= 2 ÷ 1.5
= 1.33 pies
Therefore the option D is correct
Answer:
(A) True
Explanation:
Net present value: In this approach, the initial investment is subtracted from the cash inflows of the discounted present value. If the sum comes in positive than the project would otherwise not be beneficial to the company.
In mathematically,
Net present value = Total present value of the future cash flows generated by the project after applying discount factor - the cost of the project
The discount factor should be computed by
= 1 ÷ (1 + discount rate) ^ years
Answer:
The answer is A. Agriculture.
Explanation:
From 18th century to up until the early 20th century, the southern economy relied on plantations and agriculture and much of their domestic product was from the agricultural sector.
However, this changed gradually after the end of the civil war, abolition of slavery and with the beginning of the guilded age.
