Question

If I want to have an estimate of the number of people who visited my website, which metric should I use?

Answer 1

There is no need for the metric, you just use a number.

Google Anylitics helps you track how many people visit your website.

Answer 2

If you want to have an idea or estimate of the number of people who visit your profile or website, you may use Google Analytics.

Google Analytics helps to collect and aggregate the data on different levels, or you may call it 'units of analyses' so you may be able to identify the correct level for your analysis.

It may also contribute to bring traffic to your website which may include direct visitors, search visitors and referral visitors.