Question

ACME Corp. has a pricing objective to increase its primary product's sales relative to total industry sales. This is best described as a(n) _______.
a. return-on-investment objective.
b. status quo objective.
c. product quality objective.
d. market share objective.
e. cash flow objective.

Answer 1

Answer: Option A

                               

Explanation: In simple words, return on investment refers to the profit that an investor makes on the total amount of resources he or she employs in an investment. An investor setting a standard regarding earning a profit in relation to his or her investment in a project is called a return on investment objective.

Generally such objectives are set for earning at least a minimum amount,  however above that will be accepted positively and higher return that the set criteria is  possible as well.

Hence from the above we can conclude that the correct option is A.