Question

Allied Cosmos, a cosmetics company, decides to expand its operations to lower-income areas in developing countries. It starts to sell shampoos in smaller packages and caters to the needs of people in lower-income areas. In this scenario, Allied Cosmos is involved in _____. a. contract manufacturing b. promotion adaptation c. product adaptation d. marketing standardizatio

Answer 1

Answer:

c. product adaptation

Explanation:

Product adaptation -

It refers to the practice of altering the goods and services according to the needs and liking of the consumers or the market , is referred to as product adaptation .

The method is very good and successful method for the promotion or sale of the goods and services , as it will be according to the needs and taste of the people and consumers , and therefore the profit of the company would increase .

Hence , from the given scenario of the question ,

The correct option is c. product adaptation .