Dave accepted a position as a salesperson for a company that markets its products in the B2B sector after years of selling to consumers. He'll probably discover the following when he thinks about his new responsibilities: industrial clients typically need more individualized attention than clients in the consumer sector.
What is the consumer market?
When people buy goods or services for their consumption rather than to resell them, such market is known as the consumer market. Consumer markets are generally made up of goods that individuals use daily.
What is B2B marketing?
Businesses that use B2B marketing concentrate on promoting their products or services to other businesses. B2B enterprises sometimes function in this way because they offer goods that are in high demand among other businesses alone.
Do consumers prefer personalization?
More than 76% of consumers claimed that receiving tailored messages was a significant motivator for them to consider a brand, and 78% claimed that such information increased their likelihood of making a second purchase.
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Answer:
Export of labor-intensive products
Heavy investment in building a world-class infrastructure to attract foreign investment
Explanation:
The population of China is the highest in the world, hence they concluded that they needed to use their number to their own advantage by adopting a labor-intensive production technique which enables them to export their products as well as ensuring a higher percentage of the populace is gainfully employed, little wonders how China products are available the world over.
Also, they provided world class infrastructures which serve as incentives for foreign direct investment, for instance Apple moved its main factory to China due to the cheaper and available workforce coupled with the state of the art technological infrastructural development achieved by the Chinese people.
Answer:
payback 2.5 years
Explanation:
the payback will be the point in time at which the project cash flow equal the invesmtent.
This method do not consider the time value of money so we don't have to adjust any period cashflow or outflow.
investment: 5,000
increase in cash-flow 2,000
Investment/cash flow = 5,000 / 2,000 = 2.5 years
The depreciation are not considered as this are not cash flow.
Answer: c. To understand which variables are the cause and which variables are the effect of a phenomenon
Explanation:
The options include:
a. To describe the characteristics of relevant groups, such as consumers, salespeople, organizations, or market areas
b. to determine the degree to which marketing variables are associated
c. to understand which variables are the cause and which variables are the effect of a phenomenon
d. to determine the perceptions of product.
Descriptive research simply refers to a research type that is used in the description of a population that the researcher is studying.
It simply answers questions such as when, what or how in the research. The subject of the research is being described here.
From the options given, we should note that the descriptive research isn't conducted to understand which variables are the cause and which variables are the effect of a phenomenon.
