Answer:
Competitive advantage
Explanation:
Competitive advantage gather the whole characteristics of a product against another product or the whole market, if you want to know how competitive your product is, you need to compare it with another similar products and the general market and include something different in your product to be competitive these can be price, quality, ad campaign and so on.
Answer:
B. Insight
Insight is the understanding of a specific cause and effect within a particular context which is being used when presented in a desirable way
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Yes the answer is number 4