According to Charles Horton Cooley, we develop a self-concept by: i<span>nterpreting how others think about us.
Developing our self-concept by i</span>nterpreting how others think about us is also known as Cooley's theory of the "looking glass-self". According to Cooley, we form an idea and view of ourselves based on how we believe others perceive us. For instance, if you believe that your teacher perceives you as a competent and hardworking student, you will believe that you are in fact a competent and hardworking student.
Answer:
The factors are as follows:
• Brand familiarity; Brands are more easily recalled during internal search than unfamiliar brands because the memory links associated with these brands tend to be stronger.
• Goals and usage situations; Consumers have goal-derived and usage specific categories in memory, such as drinks to bring to the beach, and the activation of these categories will determine which brands they recall during internal search.
• Brand preference; Brands toward which the consumer has positive attitudes tend to be recalled moreeasily and tend to be included in the consideration set more often than brands thatevoke negative attitudes.
• Retrieval cues; By strongly associating the brand with a retrieval cue, marketers can increase the chance that the brand will be included in the consumer’s consideration set.
Answer:
One of the methods used by economists and entrepreneurs for business decision making is cost-benefit analysis.
Explanation:
Generally, in the companies, important decisions are made for the commercialization, for which the businessmen usually use methods that help them; one of these techniques is the cost-benefit analysis.
Through the Cost-benefit analysis, the businessmen examine the most profitable options for the projects or financial movements that they will carry out, the objective is to choose the solution that produces more benefits and fewer costs or that equals the costs with the benefits so as not to suffer a loss.
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<em>I hope this information can help you.</em>
