Question

Bart's beer targets its 1964 beer toward those who want to drink beer without consuming many calories. this best exemplifies:

Answer 1

Based on the scenario above, it best illustrates the promotional positioning. This is a concept in the field of marketing where a market provides an outline to their consumers in terms of the services or product that it provides to its consumers. They likely produce an image for the product that they provide in which will be intended to their consumers.