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postnew [5]
4 years ago
11

Mike and Ike, the fruit-flavored chewy candies, needed a major facelift. The brand had a small but loyal core of "munchers." A r

elatively small brand, it needed visibility to take on share leaders like Starburst and Skittles. The company changed its packaging and developed contests all geared to 12- to 17-year-olds. The makers of Mike and Ike have modified its _____ strategies. place and price promotion and place product and place product and promotion promotion and price
Business
2 answers:
elena55 [62]4 years ago
8 0

Answer:

D. Product and Promotion

Explanation:

Product strategies are strategies to outlines the direction of a product, how it will get there and how it will succeed. They are strategies used in improving products.

By changing the product packaging, the company modified its product strategy.

Promotion strategies are strategies used in promoting or stimulating demand for a company's goods and services. They are designed in a way to mostly inform and persuade the public about purchasing their products and services. By developing a contest geared towards 12 to 17 year olds, the company modified its promotion strategies.

loris [4]4 years ago
4 0

Answer:

The correct answer is letter "D": product and promotion.

Explanation:

Products are always related to the form they are promoted. Advertising is determined by the type of product that will be offered and greatly contributes to the number of sales of the company. If a firm diversifies or changes from products, marketing will change as well.

Thus,<em> Mike and Ike changed their product by modifying its candies' package and their promotion by carrying out contests for 12 and 17 year-olds.</em>

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You own an e-commerce site that sells skis and related winter sports gear. You gather your team of six employees and ask them to
serious [3.7K]

The great ideas for improving engagement on the website can be tried, EXCEPT Sponsoring a giveaway for a free pair of skis.

Instead of sponsoring a giveaway for a free pair of skis, your e-commerce site should employ integrated marketing.

<h3>What is integrated marketing?</h3>

Integrated marketing involves aligning all marketing tactics with a unified, customer-focused promotional messaging, enabling a consistent customer experience with your sports gear brand.

The advantages of integrated marketing include increasing:

  • Brand awareness
  • Brand loyalty
  • Sales volume and revenue.

Thus, the great ideas for improving engagement on the website can be tried, EXCEPT Sponsoring a giveaway for a free pair of skis.

Learn more about integrated marketing at brainly.com/question/9696745

3 0
3 years ago
The Internet provides marketers and consumers with opportunities for much greater interaction and ________ than other marketing
fredd [130]

Answer:

Letter E is correct. <u>Individualization.</u>

Explanation:

We live in the information age. The internet is a tool that has revolutionized the way individuals communicate, including companies' relationships with their target audience.

Through the internet, organizations have been able to achieve direct customer interaction and individualization that enables them to create personalization and rapid communication, as well as lasting relationships, through the marketing strategy of delivering relevant content as well as advertising that generates identification and engagement and value. for the brand.

Digital presence is a low cost and extremely relevant strategy to assist in processes such as market segmentation, results measurement, competitiveness reach, offer personalization, and customer attraction and loyalty.

4 0
3 years ago
Ironically, while the leaders of Enron Corporation were manipulating the company's finances for their personal benefit, the comp
faltersainse [42]

Answer:

Correct option is (d)

Explanation:

Corporate social responsibility is an initiative taken by companies to act for the benefit of the society. Since companies utilize resources from the society, it their responsibility to give back to the society in the form of charity to non governmental organizations, welfare of underprivileged and protecting the environment.

Here, though Enron was undertaking unethical means for personal benefits, it was also carrying out corporate social responsibility by donating to Houston area charities.

4 0
3 years ago
On October 1, 2018, Northern Inc. purchased a patent for $204,000 cash. Although the patent gives legal protection for 20 years,
baherus [9]

Answer:

$183,600

Explanation:

Since the expected useful life of the patent is only 10 years, instead of 20 years, its cost should be amortized in 10 years. That means that for every year that passes, Northern has to amortize $20,400 (= $204,000 / 10). Only one year passed between September 30, 2019 and October 1, 2018, so the patent's account on the balance sheet is $183,600 (= $204,000 - $20,400).

6 0
3 years ago
Shopping malls, hotels, office parks, and residential areas that are located near the intersection of major highways are called
Norma-Jean [14]
The correct answer in the blank is the edge cities. The edge cities describe the following statement above because building like malls, hotels, parks and even residential areas that are found near to the major high ways intersections are called to be it.
5 0
3 years ago
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