Question

Mike and Ike, the fruit-flavored chewy candies, needed a major facelift. The brand had a small but loyal core of "munchers." A relatively small brand, it needed visibility to take on share leaders like Starburst and Skittles. The company changed its packaging and developed contests all geared to 12- to 17-year-olds. The makers of Mike and Ike have modified its _____ strategies. place and price promotion and place product and place product and promotion promotion and price

Answer 1

Answer:

D. Product and Promotion

Explanation:

Product strategies are strategies to outlines the direction of a product, how it will get there and how it will succeed. They are strategies used in improving products.

By changing the product packaging, the company modified its product strategy.

Promotion strategies are strategies used in promoting or stimulating demand for a company's goods and services. They are designed in a way to mostly inform and persuade the public about purchasing their products and services. By developing a contest geared towards 12 to 17 year olds, the company modified its promotion strategies.

Answer 2

Answer:

The correct answer is letter "D": product and promotion.

Explanation:

Products are always related to the form they are promoted. Advertising is determined by the type of product that will be offered and greatly contributes to the number of sales of the company. If a firm diversifies or changes from products, marketing will change as well.

Thus, Mike and Ike changed their product by modifying its candies' package and their promotion by carrying out contests for 12 and 17 year-olds.