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postnew [5]
3 years ago
11

Mike and Ike, the fruit-flavored chewy candies, needed a major facelift. The brand had a small but loyal core of "munchers." A r

elatively small brand, it needed visibility to take on share leaders like Starburst and Skittles. The company changed its packaging and developed contests all geared to 12- to 17-year-olds. The makers of Mike and Ike have modified its _____ strategies. place and price promotion and place product and place product and promotion promotion and price
Business
2 answers:
elena55 [62]3 years ago
8 0

Answer:

D. Product and Promotion

Explanation:

Product strategies are strategies to outlines the direction of a product, how it will get there and how it will succeed. They are strategies used in improving products.

By changing the product packaging, the company modified its product strategy.

Promotion strategies are strategies used in promoting or stimulating demand for a company's goods and services. They are designed in a way to mostly inform and persuade the public about purchasing their products and services. By developing a contest geared towards 12 to 17 year olds, the company modified its promotion strategies.

loris [4]3 years ago
4 0

Answer:

The correct answer is letter "D": product and promotion.

Explanation:

Products are always related to the form they are promoted. Advertising is determined by the type of product that will be offered and greatly contributes to the number of sales of the company. If a firm diversifies or changes from products, marketing will change as well.

Thus,<em> Mike and Ike changed their product by modifying its candies' package and their promotion by carrying out contests for 12 and 17 year-olds.</em>

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Why is representative money more useful than commodity money?
love history [14]

<span>Representative money is portable, durable, divisible, and acceptable.</span>

8 0
3 years ago
Read 2 more answers
There is a connection between the content of an advertisement and the characteristics of the media used to carry the message. Th
GuDViN [60]

Answer: a. Television

b. Radio

c. Magazine

d. Newspaper

e. Internet/Mobile

f. Outdoor/Billboard

g. Direct marketing

Explanation:

Based on the different types of media available, the answers to the items below will be:

a. High cost: several channel and program options; may increase awareness of competitors' products.

The above description is for Television.

b. Relatively inexpensive; can be selectively targeted; wide reach.

The above description is for Radio.

c. Very targeted; subscribers pass along to others.

The above description is for Magazine

d. Can be expensive some markets; advertisements have short life span.

The above description is for Newspaper.

e. Can be linked to detailed content; highly flexible and interactive; allows for specific targeting.

The above description is for Internet/Mobile

f. Is not easily targeted; has placement problems in some markets; exposure time is very short.

The above description is for Outdoor/Billboards

g. Highly targeted; allows for personalization.

The above description is for direct marketing

7 0
3 years ago
Ruben Company purchased $100,000 of Evans Company bonds at 100 plus $1,500 in accrued interest. The bond interest rate is 8% and
Damm [24]

Answer:

c. debit Investment-Evans Company Bonds, $100,000, and Interest Receivable $1,500; credit Cash $101,500

Explanation:

c. debit Investment-Evans Company Bonds, $100,000, and Interest Receivable $1,500; credit Cash $101,500

The interest is due on bonds of $ 100,00 so it is added to the total amount.

The other choices are incorrect as A does not account for interest due.

B does not indicate the amount of interest separately. D is wrong as interest is again deducted from the total of bonds also they are credited it is receivable not payable

3 0
3 years ago
A company pays each of its two office employees each Friday at the rate of $100 per day each for a five-day week that begins on
MatroZZZ [7]
<h3>Answer:</h3>

Debiting salaries Expense $400 and Crediting Salaries payable $400.

<h3>Explanation:</h3>

We are given;

1 employees earns $ 100 a day

Therefore;

2 employees will earn $ 200 a day

The month ends on Tuesday, but the two employees works on Monday and Tuesday.

  • Therefore, the month-end adjusting entry to record will be the amount earned by the two employees on the two days.

Two employees for 2 days = $200/day × 2 days

                                             = $400

  • But, salary is an expense, and in the accounts an increase in expense account is debited.
  • According to the rule of double entry, an increase in salaries expense decreases the salaries payable. Therefore, we debit salaries expense account and credit salaries payable account.
  • Therefore, the month-end adjusting entry to record the salaries earned but unpaid would be;

    Debiting salaries Expense $400 and Crediting Salaries payable $400.

3 0
3 years ago
Jobs Inc. has recently started the manufacturer of Tri-Robo, a three-wheeled robot that can scan a home for fires and gas leaks
trapecia [35]

Answer:

Jobs Inc.

1. The offer should not be accepted.

2. The offer should be accepted.

Explanation:

a) Data and Calculations:

Units of Tri-Robos to be manufactured = 21,300

Costs of manufacturing:

Direct materials                                        $1,086,300

Direct labor ($39 per robot)                         830,700

Variable overhead ($5 per robot)                106,500

Allocated fixed overhead ($28 per robot) 600,000

Total                                                        $2,623,500

Unit cost = $123.17 ($2,623,500/21,300)

Price from Tiench Inc per unit = $113

Total offer price = $2,406,900 ($113 * 21,300)

                               Make           Buy     Net Income Increase (Decrease)

Direct materials    $1,086,300    $ $

Direct labor                830,700

Variable overhead     106,500

Fixed overhead          195,000

Purchased price                          2,406,900

Totals                    $2,218,500  $2,406,900 $188,400 Decrease

                                                                      Make           Buy    

Direct materials                                        $1,086,300

Direct labor ($39 per robot)                         830,700

Variable overhead ($5 per robot)                106,500

Allocated fixed overhead ($28 per robot) 600,000

Total                                                        $2,623,500 $2,406,900

Opportunity cost                                          375,000

Total                                                        $2,998,500 $2,406,900 $591,600

8 0
3 years ago
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