John F. Kennedy ran against c. Richard M. Nixon in the 1960 presidential election
It promised that it was possible to get vast areas of land and become wealthy, however, it was deceptive because people didn't know how much they would have to work on the land and how much physical labor was involved, and many didn't want this type of hard physical labor for themselves.
Idea that relationships from the past help create/shape a person's identity.
