Question

Jordan is buying a laptop computer to take on trips. Although she has looked at several brands, she refuses to buy a computer that weighs more than five pounds. Jordan is basing her decision on

Answer 1

Jordan is basing her decision on a non-compensatory decision rule.

Explanation:

Consumers never give up or compensate on their requirement of purchasing. This is known as non-compensatory decision rule. This rule says that the positive and negative consequences of the alternative product never compensate the consumer’s decision.

Non-compensatory decisions help in making the decisions easier as the requirement is clear.

In the above scenario, Jordan wants to buy a laptop computer whose weigh is not more than five pounds. Jordan never compensates on her opinion after seeing many laptop computer with additional features. This kind of basing is known as non-compensatory decision.