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BigorU [14]
3 years ago
7

Lorraine is the marketing manager at sibil furnishings. to promote the latest range of furniture, she decides to place ads in lo

cal newspapers, on the radio, and on television. she also decides to aggressively advertise the products through interior design bloggers. in the context of advertising, lorraine is involved in _____.
Business
1 answer:
zhannawk [14.2K]3 years ago
4 0
Lorraine is involved in Media Planning. Media planning<span> basically involves </span> sourcing and selecting optimal media<span> platforms that would be leveraged on to best promote a product. In this case, Lorraine's job generally entails </span><span>determining the best combination of </span>media<span> to achieve the marketing campaign objectives of Sibil furnishings. Therefore she is involved in media planning.</span>
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Stocks A and B have the following historical returns: Year Stock A's Returns, rA Stock B's Returns, rB 2014 (19.80 %) (16.10 %)
Alja [10]

Answer:

Year          Stock A's Returns (rA)     Stock B's Returns (rB)

2014                   (19.80%)                          (16.10%)

2015                    28.75%                             17.80%      

2016                    14.50%                            30.60%

2017                    (3.00%)                            (8.90%)

2018                    22.75%                            19.80%

a) Calculate the average rate of return for each stock during the period 2014 through 2018.

Average rate of return of each stock will be calculated by taking an aggregate for all the returns of each stock and dividing it by 5, which is the total number of years.

a) The average rate of return for Stock A during the period 2014 through 2015 is given by ,

Average Return = ( -19.80 + 28.75 + 14.50 – 3.00 +22.75)/5 = 8.64%

The average rate of return for Stock b during the period 2014 through 2015 is given by ,

Average Return = ( -16.10 + 17.80 + 30.60 – 8.90 +19.80)/5 = 8.64%

b) Assume that someone held a portfolio consisting of 50% of Stock A and 50% of Stock B. What would the realized rate of return on the portfolio have been each year?

Since the investment in the portfolio created by stock A and stock B is 50-50, we will calculate portfolio return each year by multiplying each return with it's weight in the portfolio (50%) to find out the realized rate of return each year and then take an average to find out the average return of the portfolio during these 5 years

Realized Return for 2014:

= 0.5*(-19.80) + 0.5*(-16.10%) = -17.95%

Realized Return for 2015:

= 0.5*(28.75)+ 0.5*(17.80)= 23.27%

Realized Return for 2016:

= 0.5*(14.50) + 0.5*(30.60) = 22.55%

Realized Return for 2017:

= 0.5*(-3.0) + 0.5*(-8.90) = -5.95%

Realized Return for 2018:

= 0.5*(22.75)+ 0.5*(19.8) = 21.27%

The average return on the portfolio have been during this period is given by ,

Realized Rate of Return = ( - 17.95%  + 23.27%  + 22.55%  - 5.95% + 21.27% )/5 = 8.638%

6 0
3 years ago
Apple Inc. designs, manufactures, and markets personal computers and related software. Apple also manufactures and distributes m
xxMikexx [17]

Answer:

Explanation:

                                                       current year($)      preceeding year($)

Land and building                           6956                        4863

Machinery ,equipment                     37038                        29639

internal-use software

Other fixed asset                             5263                         4513

Total asset                                     49257                         39015

less:Accumulated depreciation     -26786                -18391

and amortization

Book value                                       22471                 20624

Additional fixed asset purchased : 49257 - 39015 = 10242 million

Depreciation : 26786 - 18391 = 8395

b) It is generally expected that apple fixed asset will increase as it requires latest fixed asset and technology for its manufacturing process.

8 0
3 years ago
Stp analysis occurs during which step of the marketing planning process?
Bezzdna [24]

The third phase of the marketing planning process is STP evaluation..

STP evaluation include final step evaluation.

The marketing management process consists of three phases: <em>planning</em>, <em>implementation</em>, and <em>assessment</em>, in which a business allocates its marketing mix capabilities to reach its target audiences.

Learn more:

brainly.com/question/1438690?referrer=searchResults

4 0
3 years ago
Read 2 more answers
You have a portfolio that is equally invested in Stock F with a beta of .94, Stock G with a beta of 1.36, and the market. What i
ludmilkaskok [199]

Answer:

Beta protfolio= 1.15

Explanation:

Giving the following information:

Stock F:

Beta= 0.94

Stock G:

Beta= 1.36

<u>To calculate the beta of the portfolio, we need to use the following formula:</u>

Beta protfolio= (proportion of investment A*beta A) + (proportion of investment B*beta B)

Beta protfolio= (0.5*0.94) + (0.5*1.36)

Beta protfolio= 1.15

6 0
3 years ago
MegaComputers Inc., has assigned a project manager for each of the five new-product teams. The managers, as well as the project
sergij07 [2.7K]

Answer:

(E). Project

Explanation:

A <u>project</u> based organization structure is one that is created when an organization has projects to implement. This structure is <u>used to ensure the projects are run separately and smoothly, and do not interfere with each other.</u>

Each <u>project manager supervises or coordinates his team members</u> with the goal of accomplishing the objectives of the project within a given period of time.

5 0
3 years ago
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