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snow_lady [41]
3 years ago
10

Four Seasons Hotels sell private residences in several of their properties and send direct mail to prospective residents asking

them to request additional information on the telephone or through a website. In terms of direct marketing, this is known as:
Business
1 answer:
stira [4]3 years ago
7 0

Answer: lead generation

                   

Explanation: In simple words, lead generation refers to the process of preparing a customer base in advance for a product. This involves marketing strategies involving spreading awareness. Thus strategy is sometimes used fro products that are not even launched yet.  

In the given case, the hotel company is sending mails themselves to the potential customer for the purchase of their product.

Hence we can conclude that the given case depicts lead generation.

You might be interested in
An organization that focuses its efforts on continuously collecting information about customers' needs, sharing this information
Shtirlitz [24]

Answer: (D) Have a marketing orientation

Explanation:

The marketing orientation is one of the type of business approach that helps in understanding the various types of information according to the customer actual needs or requirements.

The importance of the marketing orientation is that it involve the high customer satisfaction about the products and the services that is provided by an organization.

According to the given question, an organization basically focuses on the various types of efforts by collecting the data or information in the department.

Therefore, the Option (D) is correct answer.

6 0
2 years ago
Carter Containers sold marketable securities, land, and common stock for $30 million, $15 million, and $40 million, respectively
belka [17]

Answer:

The $8 million is the amount which should Carter report as net cash from investing activities.  

Explanation:

Cash flow from investing activities : It includes all types of transactions whether it is a sale or purchase of fixed assets and intangible assets.

So, the net cash flow amount from investing activities is equals to

= Sale of marketable securities + Sale of land - Purchase of equipment - purchase of patent

= $30 million + $15 million - $25 million - $12 million

= $8 million

The sale of common stock and purchase of treasury stock is a part of financing activities. Hence, it is not considered in the computation part.

Thus, the $8 million is the amount which should Carter report as net cash from investing activities.  

6 0
3 years ago
Wellington Corp. has outstanding accounts receivable at year end totaling $6,500,000 and had sales on credit during the year of
LuckyWell [14K]

Answer: $520,000

Explanation:

A bad debt expense occurs when an economic entity which could be an individual or firm cannot collect a receivable because the said customer can't meet their obligations anymore.

The amount of bad debt expense recognized for the year will be the outstanding accounts receivable at year end multiplied by the percentage of uncollectible outstanding receivables. This will be:

= 8% × $6,500,000

= 8/100 × $6,500,000

= 0.08 × $6,500,000

= $520,000

8 0
2 years ago
By improving the quality of goods and services produced, the ______ value of products and services is enhanced.
Viktor [21]

Answer:

functional.

Explanation:

The functional value can be perceived by the customer as a type of value that is related to the benefits and utility that a good or service will bring to satisfy his needs.

Therefore, improving the quality of the goods and services produced will increase their functional value.

Increasing the quality of goods and services may be a relevant competitive strategy for a company to achieve market advantages, since in the purchase decision process, the consumer will analyze the options on the market and choose the one that best satisfies their needs in relation to functional value of the product or service.

4 0
3 years ago
6. Describe at least 5 skills or characteristics you could develop while working for someone else
lutik1710 [3]

In this situation there many skills that a person is capable to develop.

Self-confidence

Self-knowledge

Initiative

Competitiveness

Empathy

Self-confidence and Self-knowledge  these skills are important for you to take risks and have security, they are great for entrepreneurship, aiming to be a leader and entrepreneur. To do this, get out of your comfort zone and start getting a broader view of how far you can go; mark your goals on paper, circle those you've already achieved, and always determine new ones; run away from very protective people and superiors who do not delegate tasks, limiting their ability; To improve your self-awareness, try to see how people around you see you or look for a subject matter expert, such as a therapist, to improve your personal abilities.

Initiative serves to turn good ideas into practice. It is acting with speed and innovation. To leverage this ability: Offer help in solving difficult and unpredictable situations; If you tend to avoid risks, consider past mistakes as new opportunities for learning. develop activities that are related to the initiative such as delegating tasks, cost-benefit analysis; clarify your priorities to put them into practice.

Competitiveness is to have clear goals, don't settle for reaching the common goal. Worrying about doing a great job, going beyond the goals set by your superiors, having a tendency to innovate and enjoying things you couldn't before. All of these factors refer to sound competitiveness, a step to success. This skill is closely linked to your emotions and personal motivations.

Empathy is the key skill, especially for those who deal directly with customer service and service professionals, as it is up to these professionals to empathetically identify what their customers really need. In fact, empathy develops with practice, first consciously (taking notes of what the other says, listening to doubts and needs) and then converting it into a daily habit.

6 0
3 years ago
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