Question

An organization that focuses its efforts on continuously collecting information about customers' needs, sharing this information across departments, and using it to create customer value is said to have a:
A. put stress on the societal marketing concept.
B. have a focus on macro marketing.
C. have a non-profit orientation.
D. have a marketing orientation.

Answer 1

Answer: (D) Have a marketing orientation

Explanation:

The marketing orientation is one of the type of business approach that helps in understanding the various types of information according to the customer actual needs or requirements.

The importance of the marketing orientation is that it involve the high customer satisfaction about the products and the services that is provided by an organization.

According to the given question, an organization basically focuses on the various types of efforts by collecting the data or information in the department.

Therefore, the Option (D) is correct answer.