Question

Gold Sheen, a cosmetic company, introduced a new range of herbal cosmetics in a market largely dominated by non-herbal products. Aware of the growing customer concern surrounding the overuse of chemicals in beauty products, Gold Sheen's strategy was to associate its brand with long-term safety that ranked high on consumers' priority list. Which of the following strategies does Gold Sheen use in this instance?
A. Vertical integration strategy
B. Diversification strategy
C.Positioning strategy
D. Horizontal integration strategy
E. Product placement strategy

Answer 1

Answer:

C.Positioning strategy

Explanation:

According to my research on different business strategies, I can say that based on the information provided within the question Gold Sheen is using a Positioning Strategy. This strategy focuses on placing the company's attention on one or at most two aspects within a market and excelling in those aspects in order to gain a competitive advantage in the market by being the best in those areas. Which is what is happening in this situation since no other company is concerned with herbal cosmetics.

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