Answer:
a. preference
Explanation:
As in the question it is mentioned that the heather Green normally purchased heinz Catsup as she likes the taste but she decided to purchase another brand i.e. highly advertised also it was on sale and she really needs it
So here the Heinz achieved the preference as usually she purchased the Catsup product but sh purchased another product due to high advertisement
So the preference is shifted to another product
Therefore option a is correct
Answer: Define Project Needs, Understand the Project Objectives, Define the Project Scope
Explanation: Project Scope is defined as the work that needs to be accomplished to deliver a product, service, or result with the specified features and functions.
The scope of the project should have a tangible objective for the organization that is undertaking the project
There are 3 main steps of project scope and they are:
1. Define Project Needs
2. Understand the Project Objectives
3. Define the Project Scope
Scope statement are the documentation of the scope of the project will explain the boundaries of the project, establish the responsibilities of each member of the team and set up procedures for how the work that is completed will be verified and approved.
The correct answer should be C. 09712