Mattel teamed with coca-cola to market soda fountain sweetheart barbie. this is an example of cobranding. Co-branding is a marketing approach in which numerous brand names are used on the same product or service as part of a strategic collaboration.
Co-branding (or "cobranding") refers to various different sorts of branding collaborations that often involve the brands of at least two companies. The use of two or more brands to name a new product is known as co branding. The ingredient brands collaborate to achieve their goals. The entire synchronisation between the brand pair and the new product has to be kept in mind.
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Answer:
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Explanation:
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Answer: Manufacturer develops mutual effort and cooperation in the development and implementation of promotional strategies by working directly with members to develop strong and viable promotional support.
Explanation:
In a push strategy the manufacturer develops mutual effort and cooperation in the development and implementation of promotional strategies by working directly with members to develop strong and viable promotional support.
In a push strategy, the firm takes it's products to the consumer. The aim of this is for the product to gain much exposure than it already has and attract more sales. Other sales channels are bypassed in the scenario, leaving just the producer and the customer. Advertisment is one of the greatest promotional tool for push strategy.
Answer:
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Explanation:
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