Question

When a soft drink company introduced a new peach-flavored drink in a market saturated with colas, it immediately found favor with health-conscious consumers. In this example, the soft drink company effectively uses _____ by associating its brand with the consumers' focus on healthy living.

Answer 1

Answer:

positioning strategy.

Explanation:

According to my research on different types of business strategies, I can say that based on the information provided within the question the soft drink company is effectively using a positioning strategy. This is a strategy that focuses on one or two important key aspects in which to concentrate and excel on. In this situation the key aspect was healthy living.

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