Question

A mobile phone manufacturing company observes that the main reason for an abrupt fall in sales volume is the unconventional design of their phones that consumers found inconvenient and unattractive. the findings prompt the company to adopt a new strategy. they redesigned the product models keeping the requirements of the end-user in mind. according to the expectancy value-model, the company's strategy can be termed as ________. question 9 options:
a.psychological repositioning
b.competitive depositioning
c.physiological depositioning
d.prescriptive method
e.real repositioning

Answer 1

prescriptive method