Upon learning that soda sales are in decline, a soda manufacturer, ABC Fizz, decides upon a new advertising tactic. Using demogr
aphic data, ABC Fizz discovers that 30-34-year-olds show a strong affiliation with Apple products. In the new advertising campaign, the company repeatedly pairs images of its soda with 30-34-year-olds using Apple products. Before long, they find that sales of their soda increase within this demographic. This is an example of ________ conditioning.
Classical conditioning: The principle of classical conditioning is given by Ivan Pavlov while examining the behavior of dogs in a study.
Classical conditioning is defined as a process of learning in which the conditioned stimulus gets associated with an unconditioned stimulus and produces a conditioned response. Here, the conditioned response is considered to be a neutral stimulus.
The theory of classical conditioning supports the concept of learning through the environment and nurture over nature. It works with an involuntary response and pairs two different stimuli.
In the question above, the given statement is an example of classical conditioning.
