Answer:
Occasion
Explanation:
Segmenting: It is a marketing technique of dividing the marketplace into different segment to implement any marketing plan or introducing new product. These segments should be defined, accessible, actionable and profitable.
There are four type of market segmentation:
- Demographic
- Pshychographic.
- Behavioral.
- Geographic.
Occasion segmentation is one of the way of behavioral segmentation as few market are segmented on the basis of specific occasion and product need to be introduced as per the need of the occassion as it uses customer buying behavior on the particular occasion. Similarly, in the case given the sale of turkey in US increases on the eve of Thanksgiving.
Answer:
The challenges my business would face would be that we would have trouble communicating and producing products. We use the internet so much every day and it is essential in emailing and other methods of communication. We have to communicate with customers, contractors and installers among many others. We also need the internet for sending orders and order designs to the machines that do the cut-outs needed for the products. Production time would slow down dramatically if we were to try to cut out the products on our own or if we were to have to input the designs manually. Communication between different areas would take much more time because we would have to make landline phone calls to them instead of sending out emails. Our drawing staff, the people who create the designs would also have difficulties working. This is because we draw using an online webspace so that it can be easily looked over then transferred to the machines. Drawers would have to create by hand and then walk the design over to the other areas to be produced. Those are some challenged that our company would face if we had to work without power for an entire day.
Explanation:
I guess the correct option is D.
The primary purpose of patents and copyrights is to encourage the expenditure of funds on research and development to create new products.
Answer:
B. attribute
Explanation:
Tesla used the attribute base to position itself in the market
Answer:
a. multiplies the activity-based overhead rates per cost driver by the number of cost drivers expected to be used per product.
Explanation:
Costing is the measurement of the cost of production of goods and services by assessing the fixed costs and variable costs associated with each step of production.
Generally, an activity-based costing uses multiple cost pools such as manufacturing cost or customer services and multiple cost drivers such as direct labor hours worked, number of changes used in engineering department, etc.
Cost pool is simply the amount of money spent by a firm on a particular activity.
Hence, to assign overhead costs to each product, the company multiplies the activity-based overhead rates per cost driver by the number of cost drivers expected to be used per product.
In activity-based costing, the activity rate for an activity cost pool is calculated by using the following formula;
Activity rate = total overhead cost/activity for the activity cost pool.
