Question

Wildside Inc., a company providing various wildlife tours, gives equal importance to customers and employees. The managers at Wildside Inc. ensure that the employees of the company are satisfied with their jobs. They believe that employees should be kept happy as they are brand ambassadors. This scenario is an example of _____.

Answer 1

Answer:

Internal marketing

Explanation:

Internal marketing is a promotion of company's program or product toward the people within the company rather than customers in the market.

Internal marketing is often being done for several purposes:

- to increase employees' willingness to advocate for the company's brand.

- If the employees within the company talk negatively about their own brand, this will create a more serious damaged compared to negative talk provided by customers or competitors. Internal marketing is sued to prevent such situation.

- To increase employees' overall productivity.

By making sure the employees are satisfied with their jobs, it will increase the likelihood that the employees become more willing to put more time and effort into their job. This will resulted in increasing productivity.