Answer:
Market Power
Explanation:
Market Power is the ability of firms to raise price above the level of perfect competition price. Perfect Competition charge Price = Marginal Cost, Imperfectly, other imperfect markets charge price > MC.
This power is used by imperfect market structures - monopoly, oligopoly, monopolistic competition. They can use this power because - they have control over market price, as they comprise a significant part of market supply. Eg : Monopolies usually use 'artificial scarcity' model to maintain a surplus in market & charge higher prices.
Answer:
D
Explanation:
You always want to compensate someone based on their performance. This aligns the employees and company's goals together
Answer:
Informational appeals
Explanation:
Informational appeals are an effective way to show and explain your product or service to your potential customers. A company usually uses three types of informational appeal, or a mixture of the three:
- highlight your product's benefits or attributes
- make a product demonstration or comparison against its competitors
- use celebrity testimonials, or regular people testimonials (depends on the budget)
