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emmainna [20.7K]
3 years ago
9

Which of the marketing mix elements corresponds to what the buyer gives up in the marketing exchange?

Business
1 answer:
Lubov Fominskaja [6]3 years ago
8 0

Answer:

The correct answer is (B) Price.

Explanation:

The price is a marketing variable that comes to synthesize, in a large number of cases, the commercial policy of the company. On the one hand, we have the needs of the market, set in a product, with certain attributes; on the other, we have the production process, with the consequent costs and profitability objectives set. That is why the company must be in charge, in principle, of setting the price it deems most appropriate.

For the potential customer, the value of the product is expressed in objective and subjective terms, since it has a very particular scale when computing the different attributes of which it is composed, hence the denomination of expensive or cheap it gives them. However, for the company the price is a very important element in its marketing mix strategy, along with the product, distribution and promotion.

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The industry-low, industry-average, and industry-high benchmarks on pp. 6-7 of each issue of the Camera
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These are worth careful scrutiny by the managers of all companies because when a company's costs for one or more of the cost benchmarks are deemed "out-of-line," managers need to initiate corrective actions in the next decision round.  only have value to the managers of companies whose costs are below the industry averages.

<h3>What do you mean by industry?</h3>

An industry is a group of companies that are related based on their primary business activities.

In modern economies, there are dozens of industry classifications. Industry classifications are typically grouped into larger categories called sectors.

<h3>What are the 4 types of industry?</h3>

There are four types of industry, namely primary, secondary, tertiary and quaternary.

Primary industries involve the activities related to extraction and processing of natural resources, such as agriculture, mining, fishing, etc.

Learn more about industries here:

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8 0
2 years ago
The role of the entrepreneur in society is to:__________
Cerrena [4.2K]

Answer:

b) bring the factors of production together and take the risks of producing output.

Explanation:

There are basically four factors of production which are required in order to ensure the manufacturing of output, which are land,labor,capital as well as an entrepreneur.

The role of an entrepreneur is to bring together all factors in order to serve the purpose of creating valued-added output that can be sold at a price higher than the cost price in order to make a profit.

All in all, the role of an entrepreneur is not just to provide capital or control land but bring all factors of production together

4 0
3 years ago
Radison Enterprises sells a product for $102 per unit. The variable cost is $58 per unit, while fixed costs are $758,912. Determ
Ksenya-84 [330]

Answer:

Results are below.

Explanation:

Giving the following information:

Radison Enterprises sells a product for $102 per unit.

The variable cost is $58 per unit, while fixed costs are $758,912.

<u>To calculate the break-even point in units, we need to use the following formula:</u>

Break-even point in units= fixed costs/ contribution margin per unit

Break-even point in units= 758,912 / (102 - 58)

Break-even point in units= 17,248 units

<u>Now, the selling price is $107:</u>

Break-even point in units= 758,912 / (107 - 58)

Break-even point in units= 15,488 units

8 0
3 years ago
Ashley, Nikki and Jared all selected identical new cars at the same price. Ashley, bought the car with some of his own money and
Romashka [77]
Nikki as the option to choose the less expensive liability-only insurance coverage.<span>
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6 0
3 years ago
Read 2 more answers
Jackson Company manufactures three products from a joint process. Joint costs for the year amounted to​ $300,000. The following
son4ous [18]

Answer:

Joint costs allocated to Product Y = $60,000

Explanation:

Given:

Particular     Product Units     Produced Sales

X ​                       5,000               ​$70,000

Y                        ​3,000 ​              $30,000

<u>Z ​                       2,000 ​              $100,000</u>

<u>Total                   10,000         </u>

Joint costs allocated to Product Y = (Total Joint costs × Y's total unit) / Total units produced

Joint costs allocated to Product Y = ($300,000 × 3,000) / 10,000

Joint costs allocated to Product Y = $90,000

4 0
3 years ago
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