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3 years ago

Which of the marketing mix elements corresponds to what the buyer gives up in the marketing exchange?

Business

1 answer:

Lubov Fominskaja [6]3 years ago

8 0

Answer:

The correct answer is (B) Price.

Explanation:

The price is a marketing variable that comes to synthesize, in a large number of cases, the commercial policy of the company. On the one hand, we have the needs of the market, set in a product, with certain attributes; on the other, we have the production process, with the consequent costs and profitability objectives set. That is why the company must be in charge, in principle, of setting the price it deems most appropriate.

For the potential customer, the value of the product is expressed in objective and subjective terms, since it has a very particular scale when computing the different attributes of which it is composed, hence the denomination of expensive or cheap it gives them. However, for the company the price is a very important element in its marketing mix strategy, along with the product, distribution and promotion.

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Bill Builder entered into a contract with Carl's Carpets to supply him with the carpeting he needed to complete the renovation o

pshichka [43]

Answer:

consequential damages

Explanation:

According to my research on different types of law suits, I can say that based on the information provided within the question Bill can recover the 900 he lost from Carl as consequential damages. These are damages have happened because of one party's failure to meet a certain deadline or contractual obligation and can be proven in court. Therefore since Bill can prove that he lost the 900 because of Carl's negligence he will most likely win that case.

I hope this answered your question. If you have any more questions feel free to ask away at Brainly.

5 0

3 years ago

What is the customer demand in the uk for international foods?<br><br> need a detailed answer please

Romashka [77]

UK cuisine is largely international, with curry (for instance) being the most popular foodstuff in the UK, originating from Asia.

As Hungarian, Italian, Greek, Indian, French, Chinese, Vietnamese, Mongolian, and any number of other exotic food outlets are thriving in London, for instance, it would suggest that customer demand for these foodstuffs is enough to sustain business.

A large number of mixed Polish/Halal grocery shops have opened in areas of South London in recent years, catering to an increased number of workers and immigrants from the Middle-East and Eastern Europe.

The good old Fish'n'Chips shop is still going strong.

Many have expanded their menu to include kebabs - only fair, as kebab shops tend to sell chips too...

5 0

3 years ago

Q 6.26: Howard Incorporated is determining ending inventory. In the inventory process, Howard inadvertently miscategorized a $6,

Fudgin [204]

Answer:

This error will decrease Howard's inventory by $6,000

Explanation:

Howard's inventory should include:

inventory on hand + goods purchased FOB shipping point + goods sold FOB destination point.

FOB shipping point means that the title of the goods is passed at the moment that they leave the seller's warehouse. FOB destination point means that the title of the goods is passed only after they have been delivered to the buyer's warehouse.

In this case, Howard purchased goods as FOB shipping point, so that means they should have been included in their inventory. Since they weren't, this error will decrease its inventory by $6,000.

5 0

3 years ago

Raul wants to join the directors of World Trade but currently owns no shares in the company. He knows that no one else will help

erica [24]

Answer:

$294,412.8

Explanation:

In order to obtain a seat on the board of directors, Raul must hold more than 50 percent of the total number of outstanding shares if there are three open seats and straight voting occurs.

Total number of shares required = (46,000 ÷ 2) + 1

= 23000 + 1

= 23,001 shares

Market price of share = $ 12.80

Total amount = Total number of shares required × Market price of share

= 23,001 × $ 12.80

= $294,412.8

The amount Raul wants to invest on obtaining a seat on board of directors is $294,412.8

7 0

2 years ago

etermine the degree of operating leverage for each approach at current sales levels. (Round answers to 2 decimal places, e.g. 2.

viktelen [127]

Answer: $1,376,000.

Explanation:

So, we are given the following data or parameters or information which is going to assist us in solving this question effectively;

(1). The current approach and automated approach for Contribution Margin Ratio is 25 % and 50 % respectively.

(2). The current approach and automated approach for Break-even point in Sales Dollar is $ 1,248,000 and $ 1,312,000 respectively.

(3). The current approach and automated approach for Degree of Operating Leverage is 4.18 and 5 respectively.

(4). The current and automated approach for Decline in net income for a 10 % decline in sales is 41.8 % and 50 %.

(5). The current and automated approach for level of Sales where net income will be same under both options is $ 1,376,000 and $ 1,376,000 Respectively.

(6). The current approach and automated approach for Margin of Safety Ratio is 24% and 20% respectively.

Note that;

(1). BP = TFC / CMR

Where BP= Break-even point in sales dollar, TFC = Total Fixed Cost and CMR= Contribution Margin Ratio.

(2). MSR = ( ASD - BSD) / ASD × 100.

Where MSR= Margin of Safety Ratio,ASD=Actual Sales dollars, BSD= Break-even Sales dollars , and ASD = Actual Sales dollars.

(3). CMR = CM ÷ Sales × 100.

CMR = Contribution margin ratio, CM =Contribution Margin.

(4). DOL = CM ÷ NI.

Where DOL = Degree of Operating Leverage, CM = Contribution Margin and NI = Net Income.

Decline in net income for a 10 % decline in sales = OL x 10.

Where OL => Operating Leverage.

We then say that V = level of sales.

=> V x 25 % - 312,000 = V x 50 % - 656,000.

=> 0.25 V = 344,000.

V = $ 1,376,000.

4 0

2 years ago