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emmainna [20.7K]
3 years ago
9

Which of the marketing mix elements corresponds to what the buyer gives up in the marketing exchange?

Business
1 answer:
Lubov Fominskaja [6]3 years ago
8 0

Answer:

The correct answer is (B) Price.

Explanation:

The price is a marketing variable that comes to synthesize, in a large number of cases, the commercial policy of the company. On the one hand, we have the needs of the market, set in a product, with certain attributes; on the other, we have the production process, with the consequent costs and profitability objectives set. That is why the company must be in charge, in principle, of setting the price it deems most appropriate.

For the potential customer, the value of the product is expressed in objective and subjective terms, since it has a very particular scale when computing the different attributes of which it is composed, hence the denomination of expensive or cheap it gives them. However, for the company the price is a very important element in its marketing mix strategy, along with the product, distribution and promotion.

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Felipe works for an insurance agency with about 50 employees. The HR director recently sent an email requesting information on w
Zinaida [17]

Answer:

C.  Most people used the reply all button

Explanation:

This is a problem that can occur in companies due to misuse of e-mail functionalities. What happened in this case was that the employees who responded to the HR director's request email, used the reply button to all contacts forwarded in the director's original email, which ends up creating an email chain unnecessary and can hinder and delay the work of other employees, who need to see emails related to their role.

Therefore, the essential thing is that each employee makes use of the e-mail tool effectively, responding only to the recipient of the e-mail and avoiding sending unnecessary and private messages to contacts not interested in the professional subject addressed in the e-mail.

7 0
3 years ago
On January 1, Company A leased equipment for a six-year period. Annual lease payments are $12,000 due on December 31 of each yea
raketka [301]

Answer:

Dr Right of use asset 59,007.60

    Cr Lease liability 59,007.60

Explanation:

Variable lease payments are generally not included as right of use asset or lease liability. Even though a 60% possibility exists that an additional $5,000 will be paid, they are not based on an index and are not disguised payments (only two exceptions to this rule).

Annual lease payments = $12,000

PV annuity factor, 6%, 6 periods = 4.9173

PV of lease payments = $12,000 x 4.9173 = $59,007.60

3 0
4 years ago
Is gross profit or net profit more important to consider when you're deciding how successful and profitable a company is? Why? E
ArbitrLikvidat [17]

Answer:

Net profit is more important to consider because it accounts for all the costs associated with making and selling the product and it includes the operating expenses that are excluded from gross profit. Gross profit is the profit made after deducting costs associated with making and selling its products, or the costs associated with providing its services.

6 0
3 years ago
Read 2 more answers
In Australia Coca-Cola launched Mother, an energy drink. However, most people did not like the taste. Rather than introducing an
vitfil [10]

Answer: (D) Styling

Explanation:

The coca-cola is changing the styling of products as it increase the marketing and the business. By changing the styling of existing product we make the product more attractive by developing new ideas on the product.

We can create and develop the new product by changing the existing drawbacks and create into the new styling of the product and also re-position the existing product in the market.

By advertising the new products on the different types of platform like the social media we advertising the brand of the products.

Therefore, Option (D) is correct.  

5 0
3 years ago
2. Liquidity Consider the relative liquidity of the following assets: Assets 1. The funds in a savings account 2. A bond issued
Alina [70]

Answer:

The answer is,

Asset

Most Liquid :  $5 bill

Second-Most Liquid : The funds in a savings account

Third-Most Liquid :  A bond issued by a publicly traded company

Least Liquid : Your house

The liquidity simply measures the ability to turn in to cash in a relatively short period of time. Cash at hand is the most liquid while property and other movable and immovable assets tends to be a bit difficult to be turned into cash quickly.

Explanation:

6 0
3 years ago
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