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emmainna [20.7K]
3 years ago
9

Which of the marketing mix elements corresponds to what the buyer gives up in the marketing exchange?

Business
1 answer:
Lubov Fominskaja [6]3 years ago
8 0

Answer:

The correct answer is (B) Price.

Explanation:

The price is a marketing variable that comes to synthesize, in a large number of cases, the commercial policy of the company. On the one hand, we have the needs of the market, set in a product, with certain attributes; on the other, we have the production process, with the consequent costs and profitability objectives set. That is why the company must be in charge, in principle, of setting the price it deems most appropriate.

For the potential customer, the value of the product is expressed in objective and subjective terms, since it has a very particular scale when computing the different attributes of which it is composed, hence the denomination of expensive or cheap it gives them. However, for the company the price is a very important element in its marketing mix strategy, along with the product, distribution and promotion.

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g efg manufacturing has a product that sells for $15 per unit, and the marginal cost is $5.00. a. compute the lerner index for e
Hitman42 [59]

Answer:

(a) 0.667 (b) The Lerner index helps in estimating of the market power of a firm. it measures the percentage markup that a firm is able to charge.

The conditions where this market power last in the long-run are; the pricing power, Factor mobility, Barrier to entry or exist.

Explanation:

Solution

Given that:

(A) The Lerner index is computed below:

Lerner index = (P-MC)/P

Thus,

($15-$5.00)/$15

=10/15

= 0.667

(B) The Lerner index assist in measuring of the market power of a firm. it measures the percentage markup that a firm is able to charge.

Index spans from a low value (0) to a higher value of (1)

When a firm has a higher value of index, it is able to charge over it;s marginal cost and thus has a greater monopoly power

Other conditions where market power last in the long run is as follows:

  • The pricing power
  • Factor mobility
  • Barrier to entry or exist
6 0
3 years ago
What items are found in the MICR line on a check?
storchak [24]

The correct answer is the routing number, checking account number and check number.

There are three items found on the MICR line of a check. These items are the bank routing number (also called the ABA number), the checking account number and the check number. This is also the order that these numbers are found on a personal check.

4 0
3 years ago
Select the qualification that is best demonstrated in each example.
defon

Answer:

1: persistence

2: customer service skills

3: troubleshooting skills

Explanation:

Can I have Brainly?

6 0
2 years ago
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In Bramble Company, materials are entered at the beginning of each process. Work in process inventories, with the percentage of
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Answer:

Detailed step-wise solution is given below:

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The particular type of shareholder voting used has become less important with the influence of takeovers, leveraged buy-outs, an
o-na [289]

Answer: B. False

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