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Ne4ueva [31]
2 years ago
11

Starbucks discovered through marketing research that 30% of consumers buy over 90% of all coffee drinks. If Starbucks used this

information to segment the market, it would be relying on what type of segmentation base?
Subjective and Specific
User Category
Subjective and General
Objective and General
Objective and Specific
Business
1 answer:
ser-zykov [4K]2 years ago
4 0

Answer: Objective and Specific

Explanation:

 According to the given scenario, the Starbucks is basically analyzing the market segments by using the proper marketing search process and it using the objective and the specific base of the segmentation for evaluating the each segments in the given data.

The main component of the segmentation is the objective that helps in reducing the overall risk in the decision process and also increase the overall efficiency of the product in the market.

 Therefore, Objective and Specific is the correct answer.

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Answer:

Satisfaction

Explanation:

Characteristics of customer satisfaction include customer retention and loyalty, customers’ willingness to make an effort to do business with the organization, and customers’ willingness to actively advocate for and recommend the brand and product offerings.

<em>Customer satisfaction promotes customer retention </em>

<em>When customers stay satisfied, the more often they will return to you in the future, and prefer buying your goods and services to your competitors' products. Customer retention is also a step towards maintaining loyalty. </em>

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Harrison Corp. wants to raise its level of service to enhance customer experience. The board of directors send out an email cont
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Downward communication

Explanation:

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3 years ago
Which example BEST illustrates that GDP (gross domestic product) is not always a good indicator of economic health?
Vaselesa [24]
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6 0
3 years ago
Read 2 more answers
Casual Essentials, Inc. manufactures two types of team shirts, the Homerun and the Goalpost, with unit contribution margins of $
emmasim [6.3K]

Answer:

1. What is the contribution margin per hour of machine time for each type of team shirts?

<em>Homerun = </em> $ 50

<em>Goalpost</em> =  $30

2. What is the optimal mix of team shirts?

Homerun =  50,890

Goalpost  = 3,822

3. What is the total contribution margin earned for the optimal mix?

Total contribution margin earned for the optimal mix = $311,780

Explanation:

<em>1. Contribution margin per hour of machine time for each type of team shirts</em>

<em><u>Homerun</u></em>

Contribution margin per hour of machine = $5 / (6/60)

                                                                     =  $ 50

<em><u>Goalpost</u></em>

Contribution margin per hour of machine = $15 / (30/60)

                                                                     =  $30

<em>2. Optimal mix of team shirts</em>

Determine if <em>machine time</em> is a limiting factor

<u>Demanded Hours</u>

Homerun 0.1 × 50,890  = 5,089

Goalpost 0.5 × 50,890  = 25445

Total Hours Demanded = 30,534

<u>Available Hours</u>

Available hours =1,000 hour × 7 machines

                          =7,000 hours

Demanded Hours > Available hours

Therefore  <em>machine time</em> is a limiting factor

Determine Mix

<em>Rank the T-Shirts based on contribution margin per hour of machine time</em>

Position 1. Homerun = 5,089

Position 2. Goalpost  = 1,911 (takes the remaining hours)

Number of T-Shirts (mix)

Homerun = 5,089 / 0.1 =  50,890

Goalpost  = 1,911 / 0.5 =  3,822

<em>3. The total contribution margin earned for the optimal mix</em>

Homerun =  50,890 × $5 =254,450

Goalpost  =  3,822 × $15 = 57,330

Total                                 = 311,780

3 0
3 years ago
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