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Ne4ueva [31]
3 years ago
11

Starbucks discovered through marketing research that 30% of consumers buy over 90% of all coffee drinks. If Starbucks used this

information to segment the market, it would be relying on what type of segmentation base?
Subjective and Specific
User Category
Subjective and General
Objective and General
Objective and Specific
Business
1 answer:
ser-zykov [4K]3 years ago
4 0

Answer: Objective and Specific

Explanation:

 According to the given scenario, the Starbucks is basically analyzing the market segments by using the proper marketing search process and it using the objective and the specific base of the segmentation for evaluating the each segments in the given data.

The main component of the segmentation is the objective that helps in reducing the overall risk in the decision process and also increase the overall efficiency of the product in the market.

 Therefore, Objective and Specific is the correct answer.

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<h3>What is FIFO?</h3>

FIFO means First-in, First-out.

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