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Ne4ueva [31]
3 years ago
11

Starbucks discovered through marketing research that 30% of consumers buy over 90% of all coffee drinks. If Starbucks used this

information to segment the market, it would be relying on what type of segmentation base?
Subjective and Specific
User Category
Subjective and General
Objective and General
Objective and Specific
Business
1 answer:
ser-zykov [4K]3 years ago
4 0

Answer: Objective and Specific

Explanation:

 According to the given scenario, the Starbucks is basically analyzing the market segments by using the proper marketing search process and it using the objective and the specific base of the segmentation for evaluating the each segments in the given data.

The main component of the segmentation is the objective that helps in reducing the overall risk in the decision process and also increase the overall efficiency of the product in the market.

 Therefore, Objective and Specific is the correct answer.

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Gross billings for merchandise sold by Lang Company to its customers last year amounted to $12,520,000; sales returns and allowa
elena-14-01-66 [18.8K]

Answer:

c. $12,175,000.

Explanation:

Given: Merchandise sold by Lang company= $12520000.

           Sales return and allowances= $270000.

           Discount= $140000.

While calculating net sales, freight out charges is not included as it an selling expense and it should be included while calculating Gross profit of the company.

Here, we have to find the last year net sales for Lang company.

∴ Net sales= sales\ revenue- (sales\ returns\ and\ allowances + sales\ discount)

⇒ Net sales = 12520000-(270000 + 75000) = 12520000 - 345000

∴Net sales= \$ 12175000

6 0
3 years ago
It is important for the salesperson to pay close attention to the buyer's interests during the need discovery phase to:
masha68 [24]

Based on business strategy, the salesperson needs to pay close attention to the buyer's interests during the need discovery phase to "<u>uncover the dominant buying motives."</u>

<h3>What is the Need Discovery Phase?</h3>

The need discovery phase is when firms or salespeople try to understand the motives of the consumers, their needs, and requirements.

As a salesperson, knowing why the buyer or consumer wants to buy a product will give you an edge to know how to market your products to the consumer.

Hence, in this case, it is concluded that the correct answer is "<u>uncover the dominant buying motives."</u>

Learn more about Need Discovery Phase here: brainly.com/question/25571041

3 0
2 years ago
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This is a false statement

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The best way to improve productivity would be to find the best method of doing each job, then teach those methods to employees.

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In the business environment, the notion of productivity has to do with the ability of employees to carry out tasks in the work environment in a more efficient, faster and better way.

To increase productivity, it is important that the workers are taught the best way to carry out their jobs.

Read more on productivity here:brainly.com/question/2992817

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2 years ago
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