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Ne4ueva [31]
3 years ago
11

Starbucks discovered through marketing research that 30% of consumers buy over 90% of all coffee drinks. If Starbucks used this

information to segment the market, it would be relying on what type of segmentation base?
Subjective and Specific
User Category
Subjective and General
Objective and General
Objective and Specific
Business
1 answer:
ser-zykov [4K]3 years ago
4 0

Answer: Objective and Specific

Explanation:

 According to the given scenario, the Starbucks is basically analyzing the market segments by using the proper marketing search process and it using the objective and the specific base of the segmentation for evaluating the each segments in the given data.

The main component of the segmentation is the objective that helps in reducing the overall risk in the decision process and also increase the overall efficiency of the product in the market.

 Therefore, Objective and Specific is the correct answer.

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Bigham Corporation, an accrual basis calendar year taxpayer, sells its services under 12-month and 24-month contracts. The corpo
Gnesinka [82]

Answer: 2016= $13,000; 2017= $25,000

Explanation:

for 2016

Income to be recognised in 2016 for 12 months term=  Total proceeds x  period of service provided (july -december )/ Total contract term

Income to be recognised in 2016= 14,000 x 6months /12months

= 14,000 x 1/2= $7,000

Income to be recognised in 2016  for 24 months term= Total proceeds x  period of service provided (july -december )/ Total contract term

Income to be recognised in 2016= 24,000 x 6months /24months

= 24,000 x 1/4= $6,000

income to be recognized in taxable income in 2016= $7,000 + $6,000= $13,000

for 2017

Income to be recognised in 2017 for 12 months contract term=  Total proceeds x   remaining period of service provided from jan. to june 2017 / Total contract term

Income to be recognised in 2017= 14,000 x 6months /12months

= 14,000 x 1/2= $7,000

Income to be recognised in 2017 for 24 months contract term=  Total proceeds x   remaining period of service provided  fromjuly 2016 -dec 2017/ Total contract term

Income to be recognised in 2016= 24,000 x (24-6) 18months /24months

= 24,000 x 3/4= $18,000

income to be recognized in taxable income in 2017= $7,000 + $18,000= $25,000

7 0
4 years ago
Rizzo Manufacturing produces two types of cameras: 35mm and digital. The cameras are produced using one continuous process. Four
tiny-mole [99]

Answer:

Total overhead assigned to each the 35mm camera $ 66,000

An Activity Rate for receiving   $8 per receiving order

Receiving costs for 35mm camera  $1600

An Activity Rate for packing $ 10 per packing order

Explanation:

Product Machine Hours Setups Receiving Orders Packing Orders

35mm         10,000             100           200                  400

Digital            10,000          250          800                  2000

Cost            $60,000        $40,000    $8,000           $24,000

Total Overhead Costs= $ 60,000 + $ 40,000 + $ 8000+ $ 24,000= $132,000

Total overhead assigned to each the 35mm camera=( Total Costs/Total Machine Hours) * 35mm camera machine hours

Total overhead assigned to each the 35mm camera= ($ 132,000/ 20,000)10,000= $ 66,000

An Activity Rate for receiving based on receiving orders= 8000/1000=  $8 per receiving order

Receiving costs for 35mm camera= 8 * 200= $1600

An Activity Rate for packing based on packing orders = 24000/ 2400= $ 10 per packing order

5 0
3 years ago
Gould Enterprises sells computer disks for $1.50 per disk. Unit variable expenses total $0.90. The breakeven sales in units are
Lera25 [3.4K]

Answer:

1,300 units

$1,950

Explanation:

The computation of margin of safety in units is given below :-

Margin of safety in units = Budgeted sales in units - Break-even sales in units

= 4,300 units - 3,000 units

= 1,300 units

The computation in dollars of safety is given below :-

Margin of safety  in dollars = Margin of safety in units × Selling per unit

= 1,300 × $1.50

= $1,950

4 0
3 years ago
For all of the following questions, refer to the following table, which gives financial information for Apple for fiscal year 20
taurus [48]

Answer:

a. 27.9%

Explanation:

The formula and the computation of the gross profit are shown below:

Gross profit = (Gross profit) ÷ (Sales) × 100

where,

Gross profit = $1,604

And, the sales revenue is $5,742

So, the gross profit is

= ($1,604) ÷ ($5,742) × 100

= 27.9%

By dividing the gross profit by the sales we can get the gross profit

3 0
3 years ago
What is the process of getting a product to a consumer? A. Research B. Distribution C. Wholesale D. Subcontracting
Oxana [17]
I think it b distribution
3 0
3 years ago
Read 2 more answers
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