Question

Samantha runs a store that exclusively sells handmade vegan cosmetics. The store has a wide range of products manufactured by different companies. The store is relatively small in size and Samantha did not have to invest a lot in it. She knows that only a small segment of customers buy such products and she exclusively focuses on them. Which of the following can be inferred from the scenario?
A) Samantha runs a wholesale store.
B) Samantha uses a niche strategy in the retail industry.
C) ​Samantha uses a cost leadership strategy in the service industry.
D) ​Samantha uses a product differentiation strategy in the manufacturing industry.
E) Samantha uses a market penetration strategy in the manufacturing industry.

Answer 1

Option B

Samantha uses a niche strategy in the retail industry can be inferred from the scenario

Explanation:

A niche retailer is a company that trades a particular type of goods inside a particular category, or niche. While niche retailers may not request too large gatherings of consumers, they can reach the unique demands of the pitifuller groups they target.

Niche marketing is an exhibit strategy that sharpens on a unique target market. The company strives to build a protracted-term association with these little sets of customers. The market extent of the niche segment should be satisfactory to assist the business and guarantee profitability.