Question

When Microsoft introduces a new version of its Windows operating system, it typically uses selected magazine, Internet, and direct mail advertising. This combination of advertising outlets represents Microsoft's:__________
a. niche buy.
b. advertising plan.
c. media mix.
d. track testing.
e. supply chain messaging.

Answer 1

Answer:

The correct answer is the option C: Media Mix

Explanation:

To begin with, in the area of marketing, there are four major variables to work with, the four Ps are: Product, Price, Place and Promotion. This last one, promotion, has the importance of finding the proper media o channel to deliver the message that was developed by the advertisers. Therefore that it is in this part where the employees of the company are looking forward to choose the better channels to deliver their message and the term of media mix in here indicates that group of channels that the workers decided. That is why, when Windows decide to deliver they marketing message of a new operative system they select a magazine, internet and direct mail, all that, comprehends its media mix.