Question

TJ Maxx, a discount apparel and home decor store, recently added an online retail option. It cautiously promoted this online shopping outlet because the company was concerned that online shopping might decrease in-store sales. TJ Maxx wanted to minimize ______.

Answer 1

TJ Maxx wanted to minimize brand cannibalization

Explanation:

A) microtargeting : Micro targeting is basically a marketing strategy to identify the need of the people using "data-mining" technique. Normally used by politicians to get people interest during the time of election.

B) brand cannibalization : It is the reduction of one product due to the release of another new product. TJ Maxx is interested more on people visiting more to shops than online.

C) retail mixing : It constitutes of 6 “P's”. They are presentation, personnel, product, place, promotion, price.

D) retail channel omnification: Activities pertaining to the direct marketing are termed as retail channel omnification.