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lara31 [8.8K]
2 years ago
11

TJ Maxx, a discount apparel and home decor store, recently added an online retail option. It cautiously promoted this online sho

pping outlet because the company was concerned that online shopping might decrease in-store sales. TJ Maxx wanted to minimize ______.
Business
1 answer:
marishachu [46]2 years ago
5 0
<h2>TJ Maxx wanted to minimize <u>brand cannibalization</u></h2>

Explanation:

A) microtargeting : Micro targeting is basically a marketing strategy to identify the need of the people using "data-mining" technique. Normally used by politicians to get people interest during the time of election.

B) brand cannibalization : It is the reduction of one product due to the release of another new product. TJ Maxx is interested more on people visiting more to shops than online.

C) retail mixing : It constitutes of 6 “P's”. They are presentation, personnel, product, place, promotion, price.

D) retail channel omnification: Activities pertaining to the direct marketing are termed as retail channel omnification.

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