Question

1. Describe a company that you think uses advertisement well as a promotional strategy. What do you think makes their advertisements successful? (1-5 sentences. 2.0 points)

Answer 1

I would choose Nike because they have a saying and it is catchy. What makes their advertisement successful would be that they make new commercials every month and they don’t show the same one over and over again.

Answer 2

Answer:

Coke.

Explanation:

Coke uses its advertising strategy very well to promote itself. Your advertisements sell a new product to the consumer, namely happiness. Thus, by showing the happiness arising from the consumption of the product leads the consumer to acquire not only soda, but a state and spirit. This makes your ads successful.