<u>Giant robot magazine has embraced the use of social networking to reach its current and potential customers. </u>
Further Explanation:
Current customer:
A current customer is a person who had made a purchase already. This customer already purchases the goods from the giant robot magazine. The company makes a strategy to maintain the existing customer.
Potential customer
A potential customer is a person who may purchase the goods from the company. The company tries strategies to attract the potential customer. If the number of customers is more, the sale of the company will increase.
Social networking:
Social networking is a type of marketing strategy which is used to attract the customer.
Following are the advantages of social networking:
- It can reach to a large number of the customer at one time.
- It saves the cost of advertisement as the cost of social networking is less than direct marketing.
- It reduces the time to reach current and potential customers.
- In this lots of information provides in a short time to a large number of the customer.
- It reduces the price of the product as the cost od advertisement is less in this marketing strategy.
Learn more:
1. Learn more about CRM system
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2. Learn more about decision-making theory
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3. Learn more about organizational structure
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Answer details:
Grade: Middle School
Subject: Marketing
Chapter: Social networking
Keywords:
giant robot magazine, embraced, the use of, social networking, current customer, potential customer, purchase, cost of advertisement, lots of information, marketing strategy, attract, price of the product.
