Answer:
See explanation for the answer.
Explanation:
1.
Balances of bonds payable, bond investment, interest income and interest expense are to be considered
Proceeds from for bonds (1400000*50%*0.95) 665000
Carrying value of bonds
Face value (1400000*50%) 700000
Unamortized premium (8/10*(1400000*50%*0.09)) 50400
Carrying value 750400
Gain on retirement of bonds 85400
2.
General journal Debit Credit
Bonds payable 700000
Premium on bonds payable 44100
Interest income 74375
Investment in bonds (665000+4375) 669375
Interest expense 63700
Gain on retirement 85400
Answer:
Franchises.
Explanation:
A franchise is formed when a third party is given the right to market products using the brand name of a parent company. There is usually an agreement between the parent company and the third party on profit sharing from the franchise.
In this scenario Keith wants to try a brand recognition of a national chain, but he wants to stay in his local area and be the owner of the shop.
The best option is to form a franchise where he can use the national brand to grow his business locally.
If a customer purchases Charmin bath tissue at a price that is higher but of the same quality as a generic brand, Charmin has established brand equity with the customer.
What does "brand equity" entail?
A marketing term for a brand's value is "brand equity."Consumer experiences and perceptions of the brand determine that value.Positive brand equity indicates that people value a brand.
What is a brand when multiple products are sold under the same name?
Umbrella branding, also known as family branding, is a marketing strategy in which a single brand name is used to sell two or more products that are related to one another.Companies with positive brand equity (the value of a brand in a particular market) typically employ umbrella branding.
Learn more about brand equity here:
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Answer: targeting
Explanation: In simple words, targeting strategies refers to the strategy involving the selection of potential customers and product that will be offered to those customers.
In the given case, Chandler is doing a minor change in the presentation of the goods offered so that he can target different type of customers. In the first store he is trying to target the high value customers by arranging the goods in a sophisticated manner and in the second one he is targeting the common customer.
Hence from the above we can conclude that Kumar is using different targeting strategies.