Question

July Networks provides digital television services across the country. They have a cuttingedge technology that provides high-resolution visuals. Customers are required to pay an up-front fee to cover the first two years of the subscription, when registering with July Networks. By doing this, which competitive strategy is July Networks implementing

Answer 1

Answer:

The correct answer is letter "C": locking-in customers.

Explanation:

Locking-in customers is a strategy that businesses perform to secure the permanency of customers in their firms. They achieve that whether by requesting payments at the beginning of the contract that secures the services over a specified period or by adding guidelines that make it difficult for customers to end their contracts.

Answer 2

Answer:

Locking in customers.

Explanation:

July Networks is locking in customers for the next two years by telling them to subscribe with July Networks. This will keep these customers loyal to them for two years, during which they can further implement retention strategies to keep the customers with them more than two years.

This is a good business strategy and customers are attracted to subscribe because of the cutting edge television technology that is being provided by July Networks.