Question

Sprout has created a unique market offering by integrating its programs with both children and parents. This unique offering that creates superior customer value is known as​ __________. A. differentiating B. positioning C. market segmentation D. market targeting E. undifferentiated marketing

Answer 1

Answer: Differentiating

Explanation:

Sprout company as described in the question are making use of product differentiation to ensure parents and children consumption needs are met. Product differentiation in marketing occurs when a company distinguishes their products to meet the needs of the different types of consumer groups available in their target market.