In India, the majority of properties are sold with the help of a real estate broker or agent. When the broker helps a seller and buyer get in touch with each other and both the parties agree to engage in the transaction, then both the parties are required to pay a certain %age of the property value as a fee to the real estate broker. Read below to know about the real estate broker commission rates India:
There are no specific guidelines laid for the commission paid to real estate brokers. In India, real estate agents usually ask the seller and the buyer to pay 1-2% of the deal value as their commission, also known as the real estate brokerage fee.
Answer: Positioning strategy
Explanation: In simple words it refers to a marketing strategy under which an organisation tries to spotlight specific areas of operations and qualities in the eyes of customers that they have better in comparison to their competitors.
In the given case, The food brewery is offering its product in a different way than the other participants and is trying their best to highlight that quality.
Thus, we can conclude that they are using positioning strategy.
