People with similar physical characteristics--to seek comfort people will find others who look similar to them to create immediate common ground.
This tendency in humans explains why people tend to seek out homogeneous groupings. We seek what we know and therefore we are most comfortable. This behavior can be exploited to create the 'isms' of society like racism or sexism. <span />
Answer: In differential reinforcement of alternative behavior (DRA), it is possible for the problem behavior and reinforced behaviour to coexist while in differential reinforcement of incompatible behavior (DRI), it is not.
Explanation:
Differential reinforcement of alternative behavior (DRA) and differential reinforcement of incompatible behavior (DRI) are both ways to reduce or eliminate unsatisfactory behavior. They aim to change behavior by substituting unwanted behavior with target behavior and removing the reinforcement of unwanted behavior
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The difference between DRA and DRI is the compatibility of the behavior that is being reinforced with the existing behavior. While DRA shows an alternative way to behave, DRI only reinforces behavior incompatible with the problem behavior. An example of DRA is is telling a student to raise her hand instead of shouting in class. Here, both of these behaviors are compatible. An example of DRI is telling a child who has a habit of talking while eating to do one or the other.
America did not enjoy much of the early years because of continuous war. When entertainment came, it was a way of escaping from the tensions that war had brought. Advertisements, however, were more focused on the needs of an individual than of the many people. They tried to do research on the war to create an inviting atmosphere on their advertisements. Thus, it brings comfort to individual's needs. Brand names also came out on products to remember it.
Narrow in scope, because it was written almost exclusively by white European males.
