What causes a liability to be credited and an expense to be debited?

Some of the world's most memorable advertising campaigns have achieved success because they originate from an idea that is so bi

Sphinxa [80]

Answer:

"Legs"

Explanation:

When a campaign is said to have legs it means that it has staying power.

Having legs means a concepts ability to remain flexible and grow while maintaining an entitie's brand and identity.

Such campaigns work in whatever medium you decide to use. For example digital media, radio and television.

It should be a concept that is replicable over the life of the campaign

3 0

4 years ago

Marin Printing, Inc., prints and binds encyclopedias. The following information was found in the accounting records: Sales price

amm1812

Answer:

$578,500

Explanation:

Sales price per unit = $ 106

Direct materials per unit = $ 51

Direct labor per unit = $14

Variable overhead per unit = $ 10

Fixed overhead per unit = $ 23

Fixed selling costs = $ 49,600

Variable selling costs = $ 166,300

Beginning inventory = 0

Units produced = 106,700

Units sold = 99,300

Under absorption costing,

Unit product cost:

= Direct materials per unit + Direct labor per unit + Variable overhead per unit + Fixed overhead per unit

= $51 + $14 + $10 + $23

= $98

Gross margin:

= Sales - Cost of goods sold

= (99,300 × $106) - (99,300 × $98)

= $10,525,800 - $9,731,400

= $794,400

Total selling and administrative overheads:

= Fixed cost + variable cost

= $49,600 + $166,300

= $215,900

Marin’s operating income:

= Gross margin - Total selling and administrative overheads

= $794,400 - $215,900

= $578,500

7 0

3 years ago

Mary's a marketing manager for a nationwide restaurant chain. She's considering which channel she should use to advertise her re

Vilka [71]

Answer:

Television

Explanation:

By doing the promotion in a television could be beneficial for the company as most of the audience are habitual to see the television and ofcourse many of them could aware of the company product by seeing the attractive schemes that ultimately benefit to the company and the customers

So in order to upgrade the menu, Mary used traditional channels and to reach to a broad audience, the television is one of the most traditional channel used

8 0

3 years ago

Tanner-UNF Corporation acquired as a long-term investment $200 million of 7% bonds, dated July 1, on July 1, 2018. The market in

likoan [24]

Answer:

1. Prepare the journal entry to record Tanner-UNF’s investment in the bonds on July 1, 2018 and interest on December 31, 2018, at the effective (market) rate.

July 1, investment in UNF bonds

Dr Investment in bonds HTM 200,000,000

Cr Cash 160,000,000

Cr Discount on bonds 40,000,000

December 31, interest revenue from investment in bonds

Dr Cash 7,000,000

Dr Discount on bonds 200,000

Cr Interest revenue 7,200,000

Discount on bonds = ($160,000,000 x 4.5%) - ($200,000,000 x 3.5%) = $7,200,000 - $7,000,000 = $200,000

2. Prepare any additional journal entry necessary for Tanner-UNF to report its investment in the December 31, 2018, balance sheet.

Investment in bonds HTM = $200,000,000 (face value) - $39,800,000 (discount on bonds) = $160,200,000

Changes in the market value of bonds held to maturity are not considered by the company.

4. Suppose Moody's bond rating agency downgraded the risk rating of the bonds motivating Tanner-UNF to sell the investment on January 2, 2019, for $310.0 million. Prepare the journal entry to record the sale.

Dr Cash 150,000,000

Dr Dr Discount on bonds 39,800,000

Dr Loss on investment in bonds HTM 10,200,000

Cr Investment in bonds HTM 200,000,000

3 0

3 years ago

Suppose the price of regular-octane gasoline were cents per gallon higher in than in . Do you think there would be an opportuni

Romashka-Z-Leto [24]

Answer:

go back and read it again

6 0

3 years ago