Question

Tess is the marketing manager for a fast food restaurant chain. She uses a target return pricing strategy because her firm's primary objective is to ________.

Answer 1

Answer: Increase profit

Explanation:

  According to the question, Tess is one of the marketing manager of the food restaurant and her primary aim for an organization is to increase the profit by using the pricing strategy.

 By increasing the profit in an organization it provide various types of benefits such as it increase the financial security in the business and also provide helps in growth of an organization by attracting the investors for the business.    

Therefore, Increase profit is the correct answer.