Firms adopting a relationship marketing strategy view technology as a(n): increased opportunity to personalize marketing campaigns to meet customer needs.
What is relationship marketing strategy?
To assure long-term happiness and brand loyalty, relationship marketing refers to the marketing approach of fostering more meaningful ties with customers. Relationship marketing places more of an emphasis on long-term client satisfaction than it does on quick wins or quick revenues.
What is the role of technology in relationship marketing?
Information technology (IT) and its application in marketing are fundamentally changing how businesses conduct marketing. The links between marketing and other activities, as well as between marketing and suppliers and customers, are changing as a result of the ubiquitous availability of information and improved communication skills.
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Answer: A drought will lead to a leftward shift in the supply curve which results in higher equilibrium price and lower equilibrium quantity supplied.
Explanation: In the early 2000s, Australia's rice growing regions experienced drought which led to an increase in price from 12 to 24 cents a pound. The absence of rain in Australia's rice growing region resulted in a price increase as rain is essential for the growth of crops.
The drought will lead to an increase in price and reduction in quantity supplied in world market. Graphically, a reduction implies that the supply curve shifts to the left indicating that producers are providing less quantity of rice. A leftward shift in the supply curve results in higher equilibrium price and lower equilibrium quantity.
Attached below is the graph.
Answer:
To Martin Oral b toothbrushes are shopping offerings.
Explanation:
First of all offerings are nothing but the goods and services which are designed by firms in such a way that they deliver values to the consumers.
Shopping offerings are that type of offerings for which a consumer ( like Martin in this case ) would make an effort to do comparison between certain products of two different brands , to see which one is right for him ( like in this case oral b is for Martin ) and that too at the right price.
Answer:
D. General Office Administrative Costs
Explanation:
A Profit Center
A profit center represents a business unit or department in an organisation that generates revenue, profits or losses.
A Direct Fixed Cost
A direct fixed cost represents a cost that is directly traceable to a product, a service or to a center. In this question, the consideration is to identify the option that does not represent a cost directly traceable or directly incurred by the profit center.
General Office Administrative Costs
In accounting, the rule of the thumb is that general office administrative costs are not directly attributable to the production of goods or services. This cost represents the costs incurred to carry out a business' day to day operations including building rent, office supplies and subscriptions among others. The right option is therefore, the General Office Administrative Costs. Put differently, it represents costs that the business will incur even without the profit center, department or unit.
The other options from are costs that are directly related to the profit center and should not be incurred if the profit center does not exist. For instance, the Manager's salary will not be incurred if there is no center and there will be no depreciation on center's equipment if the center does not exist in the first place.
Answer:
Harvesting an investment in a business
Four ways to harvest:
a. Outright sale of a company or the investment
b. Issue of Initial Public Offering (IPO)
c. Gradual elimination of a product, especially after the cow stage.
d. Withdrawal of additional investment and earning of profits.
Explanation:
These strategies can be employed by a business to reap the fruits from an investment. The purpose for the investment and the risk profile of the investor determines the actual strategy or combination of strategies used by the investor.