In this example, Wrigley used the Penetration pricing.
Penetration pricing is one of marketing strategy which aims to attract potential customers by offering lower price as its initial offering.
This pricing strategy helps a new product or service to penetrate the market and attract customers because of the low price offered.
In the question, the introductory price for chewing gum, mint mojito were set low and aims to attract new customers to the product.
In conclusion, Wrigley used the Penetration pricing to attract new customers.
Read more about this here
<em>brainly.com/question/3521758</em>
Answer:
d
Explanation:
A good has positive externality if the benefits to third parties not involved in production is greater than the cost. an example of an activity that generates positive externality is research and development. Due to the high cost of R & D, they are usually under-produced. Government can encourage the production of activities that generate positive externality by granting subsidies.
A good has negative externality if the costs to third parties not involved in production is greater than the benefits. an example of an activity that generates negative externality is pollution. Pollution can be generated at little or no cost, so they are usually overproduced. Government can discourage the production of activities that generate negative externality by taxation. Taxation increases the cost of production and therefore discourages overproduction. Tax levied on externality is known as Pigouvian tax.
Government can regulate the amount of externality produced by placing an upper limit on the amount of negative externality permissible
Coase theorem has been proposed as a solution to externality. According to this theory, when there are conflicting property rights, bargaining between parties involved can lead to an efficient outcome only if the bargaining cost is low
Another solution to negative externality is through the activities of charities. Charities can raise donations to limit or regulate the activities of firms that constitutes a negative externality.
Answer: The correct answer is "(C) The Industrial Revolution".
Explanation: The Industrial Revolution is the process of economic, social and technological transformation,
During this period the greatest set of economic, technological and social transformations in the history of mankind since the Neolithic period was experienced, which saw the transition from a rural economy based mainly on agriculture and commerce to an urban, industrialized and economic economy mechanized.
Answer:
September 9, petty cash fund is established
Dr Petty cash 440
Cr Cash 440
September 30, petty cash fund expenses
Dr Merchandise inventory 44
Dr Postage expenses 54
Dr Miscellaneous office expenses 144
Dr Cash short and over 10
Cr Petty cash 252
September 30, petty cash fund reimbursement
Dr Petty cash 252
Cr Cash 252
October 1, petty cash fund increased to $485
Dr Petty cash 45
Cr Cash 45