Question

All of the following are benefits of following the ________ approach to target market selection: a strong knowledge of the segment's needs, a strong market presence, operating economies through specializing in production, distribution, and promotion.

Answer 1

Answer:

single-segment concentration.

Explanation:

Single-segment concentration occurs when the company concentrates its operational, productive, marketing and sales efforts to serve a single market segment.

Advantages of this model include enhancing the effectiveness of concentrated marketing, which helps the organization achieve activity specialization, which increases the possibility of becoming a market leader and achieving a high return on investment.