Question

Minor League Baseball (MiLB) suffers from sluggish attendance. To attract more fans to MiLB games, owners often resort to gimmicks––free hot dog nights, events designed to get into the Guinness World Records, and celebrity visits. Since baseball fans are seldom asked what would make them want to attend more games, this suggests most MiLB teams do not have a(n) _____ orientation.

Answer 1

Answer: Market Orientation.

MiLB do not know how to meet their customer's s demand or needs

Explanation:

Market Orientation describes the way a business responds to the needs of their customers. When such happens, it means that the business has to come up with what they believe is right about their customers rather than make decisions according to information flying around about customer's need. Market Orientation approach is very important if a business will be successful. Such approach includes market intelligence, strategic perspective, customer orientation perspective, strategic perspective, etc.