Question

A research company has conducted an evaluation of European online retailers by asking consumers how well the websites helped them achieve their goals. Which research method was most likely used to learn consumers’ perceptions of online retailers?

Answer 1

Answer: Survey

Explanation:

In discipline such as the applied statistics, survey methodology is referred to as the process under which one studies sampling of an individual unit from the population and thus associated techniques or methods of the survey data collection, i.e. questionnaire construction. The survey methodology tends to include the instruments or the procedures which ask one or few more questions which may be answered.