Geraldo gauged the level of exposure to his marketing campaign using the percentage of the target population exposed at least once to his advertisement, representing its integrated market communication as well as marketing plan.
Marketing plan is the plan made by any organization to communicate about its products when they are new to launch them in the market.
Integrated market communication is the process which includes different marketing campaigns and marketing plans to define what they want to achieve through the marketing process.
In communicating with the target market The AIDA model is used.
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Is known as multiple- unit pricing.
Answer:
Support Argument.
Explanation:
Support argument is a process in which a person backs up his research or findings to prove it correct. The purpose of support argument is to sustain a product by an argument or a statement . Gertie has made a statement that she will try Ultra Tide. She has made this statement to support the ad of Ultra Tide. This is an example of support argument.
Answer:
The opportunity cost = $2.5
Explanation:
Given:
You own a building that has four possible uses: a cafe, a craft store, a hardware store, and a bookstore. The value of the building in each use is $2,000; $3,000; $4,000; and $5,000, respectively.You decide to open a hardware store.
<u>Question asked:</u>
The <u>opportunity cost of using this </u><u>building for a hardware store</u> ?
<u>Solution:</u>
As we know:

What you sacrifice = Value of a cafe + Value of a craft store + Value of a bookstore
= $2000 + $3000 + $5000 = $10,000
What you gain = Value of a hardware store
= $4000
Thus, the opportunity cost of using this building for a hardware store is $2.5
Answer:
Alice's consumer surplus = $5
Jeff's consumer surplus = $16
Nicole's producer surplus = $1
Explanation:
Consumer surplus is the difference between the willingness to pay of a consumer and the price of a good.
Consumer surplus = willingness to pay - price of the good
Producer surplus is the difference between the price of a good and the least price the producer is willing to accept
Producer surplus = price of the good - least price the producer is willing to accept
Alice's consumer surplus = $30 - ($35 - $10) = $5
Jeff's consumer surplus = $20 - [$16 - (0.75 x $16)] = $16
Nicole's producer surplus = $501 - $500 = $1