Question

Pedro is using a blog to promote his Afro-Cuban band. His articles on topics ranging from his influences to the instruments used in Latin music attract more than 100 readers each. In reality, however, the blog site is a means of driving people to the calendar of the band's gigs and to their online store where people can purchase their CDs. For Pedro, the two most important measurements he tracks are ___ and ___.

Answer 1

Answer:

engagement, conversion

Explanation:

Blog refers to a web page run by an individual or small group with the purpose of marketing. Blog targets to the specific audience.

In the given question,

Pedro is using a blog to promote his Afro-Cuban band. His main purpose is to bring people to the online store where they can purchase CDs.

For Pedro, the two most important measurements he tracks are engagement and conversion