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shepuryov [24]
3 years ago
9

Robert is the owner of an automobile manufacturing company. He calls for a board meeting and tells his directors that he wants t

o build a car that lets the users experience power and exhilaration. He tells them that the car must allow his users to soar from 0-60 mph in about 4 seconds. He also adds in that the price of the car must be affordable enough for anybody making a good salary. In accordance with the given scenario, Robert is trying to segment the market on the basis of ________.
Business
2 answers:
rewona [7]3 years ago
5 0

Answer:

benefits.

Explanation:

Benefit segmentation refers to an strategy where a company segments its market based on the perceived values of their products. This means how their customers value the positive characteristics or benefits of their product.

This type of segmentation is usually done over certain perceived benefits like performance, low price, high quality, etc.

In this case Robert is segmenting his market upon high performance and low price benefits.

Katen [24]3 years ago
3 0

Answer: demographics of income, and psychographic of lifestyle.

Explanation:

People have need of different products for different reasons. The market being segmented on the grounds of the buyers earnings would make for it to be available to just those earning a good salary, and also on the grounds of lifestyle he honed the car and made it more elegant to those that have a penchant for elegance.

You might be interested in
If the consumption of a good generates positive externalities, then which of the following is correct? The government can subsid
vekshin1

Answer:

Both of these answers are correct.

Explanation:

Positive externality is when the benefits of economic activities to third parties exceeds its cost.

Activities that generate positive externality are

1. Education

2. Research and development

To encourage activities that have positive externality, government can subsidise such activities. Subsidies makes the activity cheaper and incentivise people to carry out such activities.

Market forces may lead to an underallocation of resources to producing the good. Therefore, the government might intervene in the allocation of the resources to increase efficiency.

I hope my answer helps you.

4 0
3 years ago
Amazon.com and barnes and noble are in the same industry, but their primary difference can be defined as two companies that have
Alenkinab [10]
<span>their primary difference can be defined as two companies that have different : business models Amazon provide a medium so other sellers could sell their books through their sites. This way, they won't need any space for their house cause they sell other's product. Meanwhile, barnes and nobles is a book retailer, which means they produce and put their own books to the stores.</span>
6 0
3 years ago
Porter’s competitive strategies of cost leadership and differentiation focus on ____ markets, while the cost-focus and focused-d
Artyom0805 [142]

Answer:

WIDE

NARROW

Porter’s competitive strategies of cost leadership and differentiation focus on WIDE markets, while the cost-focus and focused-differentiation strategies focus on NARROW markets.

Explanation:

Porter’s competitive strategies of cost leadership and differentiation focus on WIDE markets, while the cost-focus and focused-differentiation strategies focus on NARROW markets.

Differentiation refers to a firm's ability to create a good or service that is distinct from other product. This strategy leads to having or creating brand image, which allows the organization to sell its products or services at a premium

Cost leadership relates to a firm's ability to create economies of scale by producing a large volume of goods or service.

6 0
3 years ago
ABC Company sold the rights to use one of their patented processes that will result in them receiving cash payments of $10,000 a
BigorU [14]

Answer:

$77,217

$11,289

Explanation:

Fist we will calculate the present value of $10,000 payment

A fix Payment for a specified period of time is called annuity. The discounting of these payment on a specified rate is known as present value of annuity. The value of the annuity is also determined by the present value of annuity payment.

Formula for Present value of annuity is as follow

PV of annuity = P x [ ( 1- ( 1+ r )^-n ) / r ]

Where

P = Annual payment = $10,000

r = rate of return = 10% / 2  = 5%

n = number of period = 5 years x 2 semiannual payments per year = 10 payments

PV of annuity = $10,000 x [ ( 1- ( 1+ 0.05 )^-10 ) / 0.05 ]

PV of Annuity = $77,217

Now we will use the discounting method to calculate the present value of lump sum payment of $20,000

Present value = Future value x Present value factor

PV = FV x ( 1 + r )^-n

PV = $20,000 x ( 1 + 0.1 )^-6

PV = $11,289

6 0
3 years ago
Managerial accounting information: Select one: a. follows GAAP in the reporting process. b. can be tailored to the needs of the
saveliy_v [14]

Answer:

b. can be tailored to the needs of the internal user.

Explanation:

Managerial accounting information is basically for internal users, and is not aimed to provide information to external users. It aims of future projections.

It need not follow the US GAAP process, as there is no statutory requirement.

Shareholders are considered external for this purpose, as internal ones are, management, employees, labor etc:

Therefore, it does not help shareholders.

It does not report any kind of business results, it only aims to regulate transactions and accordingly planning future goals.

Therefore, correct option is

b. can be tailored to the needs of the internal user.

7 0
3 years ago
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