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fgiga [73]
3 years ago
5

: How does horizontal growth differ from vertical growth as a corporate strategy? From concentric diversification?

Business
1 answer:
Rina8888 [55]3 years ago
8 0

Answer:

Explanation:

Horizontal Growth is a growth in which the company extend its business by obtaining larger share of its market by acquiring its competitors.

Example: Apple iphone acquires samsung.

Vertical growth is growth in which company acquires another entity in it's supply chain there are two kinds of vertical growth:

1) Backward : in this growth the company acquires its suppliers such as car assembling Company acquires Tyre supplying company.

2) Forward : in this growth the company enters in to customers market by acquiring its customers such as leather production company acquires shoe making company.

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