In many dictionaries, the metric is linked to metrification and is identified as a set of rules for verse measurement. However, in the area that interests you, it shows the result of efforts in numbers, especially those related to marketing. Another interesting point is that, besides the results, the metric also quantifies behaviors and trends, which is very important for the right decision making. In addition to these concepts, we must consider what concept metrics assume in a supply chain, in which case the metric takes forms of measurements of performance.
