Back in 2015, McDonald’s was struggling. In Europe, sales were down 1.4% across the previous 6 years; 3.3% down in the US and almost 10% down across Africa and the Middle East. There were a myriad of challenges to overcome. Rising expectations of customer experience, new standards of convenience, weak in-store technology, a sprawling menu, a PR-bruised brand and questionable ingredients to name but a few.
McDonald’s are the original fast-food innovators; creating a level of standardisation that is quite frankly, remarkable. Buy a Big Mac in Beijing and it’ll taste the same as in Stratford-Upon Avon.
So when you’ve optimised product delivery, supply chain and flavour experience to such an incredible degree — how do you increase bottom line growth? It’s not going to come from making the Big Mac cheaper to produce — you’ve already turned those stones over (multiple times).
The answer of course, is to drive purchase frequency and increase margins through new products.
Numerous studies have shown that no matter what options are available, people tend to stick with the default options and choices they’ve made habitually. This is even more true when someone faces a broad selection of choices. We try to mitigate the risk of buyers remorse by sticking with the choices we know are ‘safe’.
McDonald’s has a uniquely pervasive presence in modern life with many of us having developed a pattern of ordering behaviour over the course of our lives (from Happy Meals to hangover cures). This creates a unique, and less cited, challenge for McDonald’s’ reinvention: how do you break people out of the default buying behaviours they’ve developed over decades?
In its simplest sense, the new format is designed to improve customer experience, which will in turn drive frequency and a shift in buying behaviour (for some) towards higher margin items. The most important shift in buying patterns is to drive reappraisal of the Signature range to make sure they maximise potential spend from those customers who can afford, and want, a more premium experience.
I hope this was helpful
Answer:
C. 11.05%
Explanation:
The computation of the cost of capital under the proposed leveraging is shown below;
cost of capital is
=Debt÷ value of leverged firm × ((unlevered cost of capital × (1 - tax rate))
=800 ÷ 1600 × ((13% + (13%) × (1 - 30%)))
= 11.0500%
hence, the cost of capital is 11.05%
The Consumption schedule shows the relationship of household consumption to the level of disposable income.
<h3>What is disposable income?</h3>
Disposable income is the sum of money that a person or household has available for spending or saving after income taxes have been subtracted (sometimes known as disposable personal income, or DPI). At the macroeconomic level, one of the most important economic indicators used to assess the overall health of the economy is disposable personal income. Net income equals disposable income. It is the balance remaining after taxes. The amount of net income that is left over after covering all essentials is referred to as discretionary income.
You could define disposable income as:
- A country's national income less current transfers (current taxes on wealth, income, and other items, as well as social contributions and other current transfers), plus current transfers that residents of that country can get from the rest of the world.
- Income that individuals or families have available for discretionary spending, is often known as disposable personal (or family/household) income. The amount of money left over after paying for bare needs like shelter, food, and fuel for a family is referred to as disposable income.
To know more about disposable income, visit:
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Answer:
47.37%
Explanation:
The capital budget is $625,000 out of which 40% is equity and the rest 60% is debt. The company forecasts the net income for the year to be $475,000. Grandin Inc. follows residual dividend policy and pays out all the residual income to its shareholders as dividend.
The portion of equity in the capital budget is $625,000 * 40% = $250,000
The net income potion which will be attributable to equity shareholders is
$250,000 / $475,000 = 47.37%
