Uptown-Clean Crew is a company that provides house-cleaning services in major urban and suburban areas. Marketers at Uptown-Clea
n Crew developed a short, humorous video promoting the company's services and posted it online. Soon the video was a rage as customers who saw the video found it hilarious and they passed it on to their friends and colleagues calling it the "Uptown comedy." Which form of marketing is illustrated from this scenario?
From the explanation of the scenario highlighted in the question, it is clear that Uptown - clean crew is using viral marketing to make its services known to potential customers and generates more sales.
Viral marketing is a marketing strategy in which customers are encourage to share information about the product and services of a firm through the use of internet. It is a techniques that uses the spread of messages (by users of the product ) to generate interest of potential customers thereby leading to a potential increase in sales.
