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Dvinal [7]
3 years ago
9

Segmentation, targeting, and positioning Group of answer choices are part of the marketing plan but bear little direct relations

hip to the marketing mix. are optional elements of a marketing plan. should be done simultaneously so synergies can help streamline the effort. are part of a firm's marketing strategy. are terms that can be used interchangeably in developing marketing plans.
Business
2 answers:
Katyanochek1 [597]3 years ago
8 0

Answer:

The correct answer is: are part of a firm's marketing strategy.

Explanation:

The design of marketing strategies is one of the main aspects to work in marketing. Marketing strategies define how the business objectives of our company will be achieved. For this, it is necessary to identify and prioritize those products that have the greatest potential and profitability, select the public we are going to address, define the brand positioning that we want to achieve in the minds of customers and work strategically on the different variables that they form the marketing mix (product, price, distribution and communication).

Elenna [48]3 years ago
4 0

Answer:

are part of a firm's marketing strategy.

Explanation:

The segmentation, targeting, and positioning  (STP) process consists of basically three steps:

  1. identify and proceed with the segmentation methods
  2. selection of one (or more) target market
  3. implementation of the positioning strategy

Some people believe that the three steps are basically different parts of one single process, and if carried out correctly they should be. The STP process should define the overall marketing strategy and how the company plans to implement it.

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Suppose that Tony Hsieh noticed that Zappos’s customers were no longer willing to pay full retail prices on shoes.
umka2103 [35]

Answer:

b. Share the customer research with employees, showing them why change is needed.

c. Tell employees that they have the power to change any work process, so long as their changes make the overall organizations more efficient.

d. Tell stories about the importance of efficiency and the things he has done to more efficient at work himself.

Explanation:

The Tony Hsieh has noticed that the customers of Zappos's are not willing to pay full retail price. In order to make company's culture more efficient the Tony should introduce a culture of telling stories about the efficiency at work and its benefits. The customer research should be shared with employees to analyze them that efficiency is needed. Make overall efforts in the organization to improve efficiency of work process.

4 0
3 years ago
Which of the following will probably happen to a product when demand is low?
9966 [12]

Answer:

Answer = B

Explanation:

If nit many people want a product the seller would lower the price to make it seem like a bargain or make it more affordable

3 0
2 years ago
An investor owns 60 shares of common stock of a company issuing new shares in a rights offering. The stock trades at $12 per sha
Mkey [24]

Answer:

7 shares and $70

Explanation:

The computation is shown below:

The additional shares is

= 60 shares ÷ 9

= 7 shares

And, the amount  of money that have to be paid is

= Additional shares × purchase price

= 7 × $10

= $70

Therefore the same would be considered relevant

4 0
3 years ago
Genesis Scents has two divisions: the Cologne Division and the Bottle Division. The Bottle Division produces containers that can
vova2212 [387]

Answer: $4

Explanation:

The Bottle division is said to be able to meet all excess demand outside as well as that of the Cologne Division.

When this is the case in a company, individual divisions are allowed to transfer to each other at a rate equal to their Variable Costs. This is the general rule.

The Variable Costs for the containers is $4 so that is the transfer price as well.

6 0
3 years ago
The GASB establishes financial reporting standards for state and local governmental entities. An entity created by a government
Sladkaya [172]

Answer:

C) Any of the above (or below)

  • B) The potential that another government could unilaterally dissolve the entity and assume their assets and liabilities
  • D) The power to enact and levy a tax.
  • E) The power to directly issue debt, for which its interest is exempt from federal taxation

Explanation:

Government Accounting Standards Board (GASB) is a private non-governmental organization that develops accounting standards that state and local governments must follow. The GASB works along with the Federal Accounting Standards Advisory Board (FASB), which is the organization that develops accounting standards for the federal government.

Both the GASB and the FASB help to ensure that financial information regarding the use of public funds is standard across different government entities.

8 0
3 years ago
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