Question

Segmentation, targeting, and positioning Group of answer choices are part of the marketing plan but bear little direct relationship to the marketing mix. are optional elements of a marketing plan. should be done simultaneously so synergies can help streamline the effort. are part of a firm's marketing strategy. are terms that can be used interchangeably in developing marketing plans.

Answer 1

Answer:

The correct answer is: are part of a firm's marketing strategy.

Explanation:

The design of marketing strategies is one of the main aspects to work in marketing. Marketing strategies define how the business objectives of our company will be achieved. For this, it is necessary to identify and prioritize those products that have the greatest potential and profitability, select the public we are going to address, define the brand positioning that we want to achieve in the minds of customers and work strategically on the different variables that they form the marketing mix (product, price, distribution and communication).

Answer 2

Answer:

are part of a firm's marketing strategy.

Explanation:

The segmentation, targeting, and positioning  (STP) process consists of basically three steps:

1. identify and proceed with the segmentation methods
2. selection of one (or more) target market
3. implementation of the positioning strategy

Some people believe that the three steps are basically different parts of one single process, and if carried out correctly they should be. The STP process should define the overall marketing strategy and how the company plans to implement it.